According To The Data

According To The Data, our thought leadership blog, leverages the deep research and analytical prowess of the Curinos team.

We dig down into the numbers to generate actionable intelligence for financial services professionals looking for edge in an increasingly competitive marketplace.

Concise, visual and insightful – each According To The Data post offers informative and relevant information to keep you informed about key industry trends and help you make better business decisions.

April 16, 2026

The Advice Gap: Customers Expect More, and What Banks Can Do About It

What consumers are saying across all segments—Paycheck-to-Paycheck, Stable Mass Market, HENRYs and Affluent—is increasingly clear: they expect financial guidance from their bank.

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April 16, 2026

The Advice Gap: Customers Expect More, and What Banks Can Do About It

What consumers are saying across all segments—Paycheck-to-Paycheck, Stab...

April 14, 2026

To Achieve Meaningful Growth, Precision is the New Advantage

Last year, only 10% of banks achieved the typical 3% growth target for b...

April 9, 2026

Agentic AI Won’t Fix Broken Decisioning if Your Data Foundation is ...

As organizations rush to deploy agentic AI and autonomous decisioning, o...

April 1, 2026

Slow Growth in Wealth Deposits – How to Respond

Wealth deposits growth slowed in 2025 and continued to in Q1 compared to...

March 19, 2026

Adjustable Rate Mortgages a Niche Product? Not Anymore

Adjustable rate mortgages (ARMs) are becoming increasingly attractive, a...

March 17, 2026

Direct Banks Are Not Immune to a CD Slowdown

During periods of high interest rates, direct bank growth has often been...

March 5, 2026

Decision Intelligence: The Deposit Growth Gap Isn't A Marketing Pro...

Most banks respond to deposit growth pressure the same way: more campaig...

March 3, 2026

Network Optimization: How Many Banks are Winning

Too many institutions still treat network strategy as cost-cutting, but ...

February 26, 2026

Cash Sweeps Likely to Continue to Benefit from Declining Rates

Cash sweeps balances continued to rebound in 2025 even as average yields...

February 24, 2026

Add to Deposits? Maybe Better to Deepen the Relationship through Un...

As deposit growth continues to be a primary challenge in 2026, FIs may n...

February 19, 2026

Generative AI for Executives: Instant Insight, Zero Noise

This is the fourth in a series of reports on trends in AI-enabled techno...

February 17, 2026

The Opportunity Banks Are Overlooking Isn’t Affluent — It’s Mass Ma...

Over the recent past, banks have shifted resources up-market, treating t...

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