According To The Data

According To The Data, our thought leadership blog, leverages the deep research and analytical prowess of the Curinos team.

We dig down into the numbers to generate actionable intelligence for financial services professionals looking for edge in an increasingly competitive marketplace.

Concise, visual and insightful – each According To The Data post offers informative and relevant information to keep you informed about key industry trends and help you make better business decisions.

June 4, 2026

For Promotional Offers, Focus on the Customer as Well as the Product

This piece is excerpted from a presentation given by Brandon Larson, Curinos’ Chief Advisory Officer, on May 12 at the Curinos-hosted Insight to Impact Growth Summit in Nashville.

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June 4, 2026

For Promotional Offers, Focus on the Customer as Well as the Product

This piece is excerpted from a presentation given by Brandon Larson, Cur...

June 2, 2026

Olivia is Olivia, not a Segment

Meet Olivia. She’s a Manhattan professional who takes the subway, has ne...

May 14, 2026

Trends in Wealth Deposits: Falling Rates Reveal Disparate Strategie...

Excerpted from the author’s remarks at SIMFA’s Operations Conference &am...

May 11, 2026

Retail Banking Decision-Making: It’s A Whole New World

Excerpted from the author’s keynote address at FinovateSpring 2026 on Ma...

May 8, 2026

Taking the Effort Out of Customer Onboarding: An Imperative for Growth

Excerpted from the author’s presentation at FinovateSpring 2026 on May 8...

May 7, 2026

The Digital Conundrum: High Customer Preference, Lower Quality

As comfort with digital and remote delivery increases, so does the prefe...

May 5, 2026

Automating the Messy Middle: The Operational Frontier of Banking AI

Every bank has a “messy middle”: the manual processes between strategy a...

April 30, 2026

In Wealth Deposits, High-quality Growth Means More than Managing Beta

How wealth deposits have grown over the falling rate cycle has almost al...

April 28, 2026

Moving from Insight to Impact Requires Decision Intelligence

Virtually all banks have put a high priority on customer-facing AI, but ...

April 23, 2026

The Widening Divergence: Consumers in Higher-Balance Tiers Pull Ahead

Consumer deposits at traditional financial institutions are increasingly...

April 16, 2026

The Advice Gap: Customers Expect More, and What Banks Can Do About It

What consumers are saying across all segments—Paycheck-to-Paycheck, Stab...

April 14, 2026

To Achieve Meaningful Growth, Precision is the New Advantage

Last year, only 10% of banks achieved the typical 3% growth target for b...

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