Personalization: Larger Banks Report Struggling To Get Their Data Right

Some larger banking institutions are struggling to get their data in order as competitive pressure mounts to evolve past batch-and-blast communications and into the realm of personalized marketing communications (see chart). 

That’s according to the Curinos Personalization Survey, which earlier this year elicited insights from leaders, operators and data and analytics marketers at U.S.-based retail FIs. 

But progress is ongoing: many banks are pulling transaction and behavioral data from core and back-end data warehouses, many for the first time, then recalibrating it so it’s actionable. Most now see this process as critical as they race to upgrade their personalized communications to deepen customer relations, and the larger players are working with a vibrant vendor community to get their data in order. 

Those that use Amplero have the advantage of working with our team of data scientists to get up to speed quickly with data on customers, channels and creative context. Our approach enables marketers to begin optimizing treatments for personalization quickly while, over time, consistently adding and automatically reacting to the data. 

How Banks Characterize Their Data's Overall State For Marketing Efforts​

Source: Curinos Personalization Study​

Latest Insights

According To The Data, Insights

Rates and Economic Outlook Spurring HELOC Growth

The demand for home equity lines of credit (HELOC) remained mostly letha...

According To The Data, Insights

When it Comes to Commercial Balances, Think Small

High commercial balances may be where the money is, but it’s not where b...

According To The Data, Insights

CD Money in Motion Continues to Decline

CDs contributed strongly to deposit growth in 2023 and 2024, but now bot...

Want to go further?

Contact us to learn more about how Curinos can help you navigate today and prepare for tomorrow.

Need to contact a specific team?

Sales Inquiries:
Sales@curinos.com

Accounts Payable Inquiries:
CurinosAP@curinos.com

Media Inquiries:
Curinos@5WPR.com

Need to contact a specific team?

Sales Inquiries:
Sales@curinos.com

Accounts Payable Inquiries:
CurinosAP@curinos.com

Media Inquiries:
Curinos@5WPR.com

Need to contact a specific team?

Sales Inquiries:
Sales@curinos.com

Accounts Payable Inquiries:
CurinosAP@curinos.com

Media Inquiries:
Curinos@5WPR.com

Need to contact a specific team?

Sales Inquiries:
Sales@curinos.com

Accounts Payable Inquiries:
CurinosAP@curinos.com

Media Inquiries:
Curinos@5WPR.com

Need to contact a specific team?

Sales Inquiries:
Sales@curinos.com

Accounts Payable Inquiries:
CurinosAP@curinos.com

Media Inquiries:
Curinos@5WPR.com

Let's start a conversation...

Maximize your small business
lending performance.