Amplero Personalization Optimizer

With AI and Curinos intelligence at its core, Amplero delivers what isn’t humanly possible - truly personalized customer engagement, synchronized across every channel, at scale.

Omnichannel marketing optimized for Customer Lifetime Value

Maximizing CLV For Financial Institutions

With our patented experimentation engine that’s fit for finance, financial marketers can deliver rapid Return On Investment. Unlike personalization tools that are bound by a finite number of decisioning scenarios, Amplero dynamically and continuously fine-tunes the experience to deliver the most relevant and regulatory-compliant message, creative or offer for that customer, in that moment, from a universe of variables.

Start Driving Impact With
Amplero Personalization Optimizer Today

Enhance Onboarding

Capture the attention and loyalty of new customers with informative, actionable touchpoints that set you up for future CLV opportunity.

Increase Digital Engagement

Reduce the cost of servicing by proactively encouraging and showing the benefits of frequent interaction with your digital channels.

Boost
Cross-sell

Deepen relationships and expand knowledge of your product suite by distributing relevant and personalized experiences.

Make Exponential Marketing Impact:
Amplero is the only personalization solution built exclusively for Financial Institutions. With AI at the core, Amplero is tuned for critical use cases and workflows, like onboarding and cross selling.

How it works:
Where other personalization tools rely on A/B or multivariate testing to determine next-best options based on pre-built journeys, Amplero dynamically and continuously fine-tunes the experience to deliver the best option among an entire universe of options – every time.

No more upfront journey builds
No more A/B or multivariate tests
No more resource bottlenecks
No added resources – works within current stack
Provides each customer “just right” marketing
Test, learn and gain clarity around a wide range of hypotheses
Quantify the business impact of one-to-one personalization

What it means:
For your customers, it means the most relevant message, creative and offers at each touchpoint in their digital journey. For your marketing team, it means delivering high-impact 1:1 experiences without needing an army to do it. And for your organization, it means higher CLV and sustained bottom-line results.

"Guess when Amplero AI Optimization was launched?" chart for a recent launch. The chart shows the Email Clickthrough Rate (CTR) by week. Note that the CTR doubles between the weeks of Jan 22nd and Jan 29th - we launched Optimized message decisioning on Jan 26th, prior to which marketing was simply based on rules-based targeting.

Similarly, this chart shows the impact of the October 2023 launch of Amplero's version 2 reinforcement learning optimization capability. As you can see, the CTR has increased by approximately 0.5% since the capability launched.

This chart shows the relative percentage lift Amplero has been achieving over time relative to rules-based marketing at "client". You can see that our v1 Optimization capability which was live in August and September 2023 was achieving a relative 35% lift compared with rules-based marketing. Our v2 capability launched in October 2023 rapidly increases lift, almost tripling the relative lift achieved by Amplero Optimized Marketing vs. Rules-based marketing by January 2024.

What Our Clients Are Saying

I would definitely recommend Amplero. It has transformed our marketing, transformed our relationship with our customers in a way that we could only imagine that it would.

A national Tier I bank was seeking cross-sell opportunities along with an increase in digital engagement among current customers, but struggled with the time and resource investment to deliver effective, engaging e-mail campaigns. Once they launched Amplero, their marketing team was able to send out 400 different variations of the e-mails in the time they spent previously distributing a single version. “We can be nimble and make changes on the fly – that's what I’m excited about,” the bank’s marketing lead said. “Engagement is high, e-mail deliverability is 99% and unsubscribes are almost non-existent.” In seven months since launching Amplero, the client saw a $11.6M lift in revenue, and was forecasting to cross the $25M mark by month ten.

A Tier II client looking to enhance primacy and cross-sell opportunities with current customers saw $226k in incremental sales in one-and-a-half months of email sends by Amplero. More importantly, perhaps, when comparing Amplero to normalized sales among the target group, the bank saw an overall lift of 46%. Just the incremental sales in the first 90 days will deliver $1.9M in revenue over the next five years. “We can’t think of another area driving as much growth in the bank,” said the bank’s Marketing VP. “I can’t think of any other investment that has a higher return than this one – Amplero makes it easy to prioritize any data or IT investment to further scale this one.”

Amplero Personalization Optimizer helps us increase our level of service to our members and outperform our competition. Not only do they perform automated decisioning to determine eligibility for relevant emails we send to members, but they also provide powerful insights that help us understand our members better and improve our operations.

Our Insights

According To The Data // Insights

December 3, 2024

Marketing’s Role in Turning Dormancy to Primacy: Lift Checking Utilization Message CTR by 450%

The availability of increased competition has led consumers to open and test banking services with multiple providers, making account primacy much more difficult to attain.

READ TIME: 1 MIN

According To The Data // Insights

September 5, 2024

The $900M Question: Have You Been Attracting New Dollars This Year?

In an era in which "personalization" is often just a buzzword, one bank is leveraging true personalization capabilities to achieve material results.

READ TIME: 2 MINS

According To The Data // Insights

July 11, 2024

Personalization: Larger Banks Report Struggling To Get Their Data Right

Some larger banking institutions are struggling to get their data in order as competitive pressure mounts to evolve past batch-and-blast communications and into the realm of personalized marketing communications.

READ TIME: 1 MIN

Amplero Personalization Optimizer

Omnichannel marketing optimized for Customer Lifetime Value

Maximizing CLV For Financial Institutions

Start Driving Impact With Amplero Personalization Optimizer Today

Enhance Onboarding

Increase Digital Engagement

Boost Cross-sell

What Our Clients Are Saying

Our Insights

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Maximize your small business lending performance.

Start Driving Impact With
Amplero Personalization Optimizer Today

Boost
Cross-sell

Maximize your small business
lending performance.