Distribution Optimizer - Canada

Granular, 360-degree insights of customers and markets built to inform your next move

To stand alone in Canadian retail banking, harnessing distinct and compelling consumer value is a necessity

Distribution Optimizer – Canada is an analytical tool that provides a localized view of product and customer-level performance and behavior, empowering banks to be more targeted from proposition development to campaign execution.

Optimize Your Network

Leverage detailed channel, branch, and competitor dynamics to identify distribution efficiencies and opportunities.

Evaluate Pricing And Profitability

Leverage micro-geographical market share dynamics to identify opportunities for growth and margin harvesting.

Engage Customers More Efficiently

Drill down to detailed share of wallet metrics that enable the formulation of customer strategy at a geographic level.

Improve Programmatic Targeting​

Identify micro-markets with the highest penetration of digital-ready consumers, cross-related to product balance dollars and market share opportunity.

Distribution Optimizer - Canada In Action

Distribution Optimizer – Canada tracks customer behaviours, providing your teams with critical intelligence to cover key categories of your business​.

  • Market Share Optimization
  • Data Extracts
  • Channel Optimization
Market Share Optimization
  • See where you are over- and under-performing on balances, market share, and growth for a particular product in a specific geographic market

  • Products Included: Chequing, Savings, GIC, Credit Card, Mortgage, Unsecured Loans, Secured Loans, Mutual Funds

  • Compare quarter over quarter performance in markets and highlight uplift from specific campaigns

 

Data Extracts
  • Benchmark average balances, the average number of products, and customer and market penetration in a geo-location against your peers

  • Inform decisions on which marketing levers will optimize value per customer
Channel Optimization
  • Forecast the preferences and feasibilities of specific markets for digital product introductions vs traditional physical channels

  • View channel usage trends at a geographical level, allowing you to stay ahead of major shifts

Distribution Optimizer - Canada By The Numbers

8
Products Covered
$5.83T​
Balanced Modeled​
$1.1T​
In Deposits Covered​
1
User-Friendly Client Portal

Our Insights

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September 21, 2023

Curinos Review Fall 2023

Welcome to the Fall 2023 issue of the Curinos Review. No one needs to be reminded that profits at many traditional banks are under intense pressure. But while unfavorable lending performance drove many past downturns, the current challenges are emanating from the liability side of the balance sheet.
READ TIME: 3 MINS

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June 28, 2023

Curinos Review Summer 2023

Welcome to the Summer 2023 issue of the Curinos Review. The liquidity crisis may have abated somewhat, but with net interest margins continuing to compress and loan volume and risk appetite both subdued, the attention now turns to profitability.
READ TIME: 5 MINS

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January 1, 2023

Commercial CDA Executive Summary

Face rising rates head-on with exclusive insights into Commercial deposits
READ TIME: 1 MIN

Want to go further?

Contact us to learn more about how Curinos can help you navigate today and prepare for tomorrow.