Curinos Review

Curinos Review Spring 2025

Stubbornly high rates persist, home lending remains sluggish, and doubts linger about growing the asset side of the balance sheet. Still, Curinos believes the recent industry headwinds will soon be at our backs and now’s the time prepare for significant growth.

READ TIME: 4 MINS

March 17, 2025

Curinos Review // Insights

Attract the Affluent? It Takes More than Rate

Banks focused too much on rate plays will grapple to win over the much-coveted affluent segment—those over 35 earning more than $100,000—where little more than a third of US consumers will move deposits between banks for a better rate, according to Curinos research.

READ TIME: 4 MINS

March 17, 2025

Curinos Review // Insights

Real Ways AI is Boosting Return on Marketing Investment

As banking has evolved, much more of the acquisition, retention and deepening responsibilities have landed at Marketing’s door.

READ TIME: 6 MINS

March 17, 2025

Curinos Review // Insights

Charting a Course to Profitable Balance Sheet Growth

To accelerate profitable growth, regional banks will need to focus on growing the top line, recovering from spread compression and managing their loan-to-deposit ratio.

READ TIME: 7 MINS

March 17, 2025

Curinos Review // Insights

For Profitable Growth in Commercial, Focus on Mix

After several years of challenges, the commercial sector is poised for growth, thanks to what appears to be an increasingly favorable economic and regulatory environment.

READ TIME: 7 MINS

March 17, 2025

Curinos Review // Insights

Making the Most of M&A

The value of core deposits is one of the key drivers of the long-term success of any bank M&A, so determining their correct value is essential.

READ TIME: 5 MINS

March 17, 2025

Curinos Review // Insights

As Small Business Potential Increases, Banks Emphasize Maturity in Their Delivery

On both sides of the balance sheet, small businesses represent huge potential for banks of all sizes

READ TIME: 3 MINS

March 17, 2025

Curinos Review // Insights

Shopper Survey Findings Reveal that Banks Need to Adapt

Our research shows that the definition of primacy is changing, from owning the direct deposit relationship more toward payments as different generations come into the banking space.

READ TIME: 5 MINS

March 17, 2025

Curinos Review // Insights

A Challenging “New Normal” Ahead for Retail Deposits

Since December, hopes of more rate cuts this year and next have been fading, which is making retail deposits considerably more complex to manage.

READ TIME: 5 MINS

March 17, 2025

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