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Sarah

Welch
Managing Director

Sarah works closely with marketing and product executives across the industry to develop distinctive value propositions, improve marketing analytics and drive the alignment of cross-bank communications around the customer. During her tenure with Curinos, she has helped build, quantify and execute tangible strategic and tactical programs to improve deposit growth at lower cost. A strategic and results-oriented innovator with 15+ years of experience successfully launching and leading startups, new brands and new internal initiatives, Sarah is passionate about operating in spaces where human behavior, technology and media intersect.

Insights by Author

Curinos Review, Insights

How To Build Banking Relationships Through Personalization? Di...

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AI’s Value Prop: A Cheaper Path To Customer Primacy

The various product lines at banks are in constant competition for custo...

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AI-Powered Personalization Can Help Sustain Marketing Lift

AI continuously updates optimization so marketers don’t have to.

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Memo To Marketers: Treat Your Budget Like An Investment Fund

In today’s digital-first world, seeding awareness and consideration is i...

Insights

AI helps banks drive engagement

Consumer engagement expectations are changing.

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A Winning Strategy For “Win-Back” Campaigns

Balance runoff is picking up speed in 2023. With interest rates from som...

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The Need for Speed

Attention bank marketers: Throw out your old processes and speed up! Fas...

Curinos Review, Insights

Five Ways to Pump Up ROI with AI Marketing Technology

If you want to take full advantage of your new marketing technology, you...

Curinos Review, Insights

Financial-Services Marketers Face Unique Hurdles in Adopting A...

Five things for bank marketers to consider when choosing an AI platform.

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Need to contact a specific team?

Sales Inquiries:
Sales@curinos.com

Accounts Payable Inquiries:
CurinosAP@curinos.com

Media Inquiries:
Curinos@cognitomedia.com

Need to contact a specific team?

Sales Inquiries:
Sales@curinos.com

Accounts Payable Inquiries:
CurinosAP@curinos.com

Media Inquiries:
Curinos@cognitomedia.com

Need to contact a specific team?

Sales Inquiries:
Sales@curinos.com

Accounts Payable Inquiries:
CurinosAP@curinos.com

Media Inquiries:
Curinos@cognitomedia.com

Need to contact a specific team?

Sales Inquiries:
Sales@curinos.com

Accounts Payable Inquiries:
CurinosAP@curinos.com

Media Inquiries:
Curinos@cognitomedia.com

Need to contact a specific team?

Sales Inquiries:
Sales@curinos.com

Accounts Payable Inquiries:
CurinosAP@curinos.com

Media Inquiries:
Curinos@cognitomedia.com

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