Distribution Optimizer - US
Optimize your branch network with market insights on potential, position, performance and competition
With nearly 50% of consumers no longer dependent on a branch, network optimization market by market becomes a unique challenge that requires radically different sales approaches and cost structures.
Curinos’ Distribution Optimizer – US is a web-based GIS platform used by retail banks to analyze their physical network and markets using proprietary Curinos models including Four Factor Scoring, Billboard Value and “Fair Share” Reporting. Distribution Optimizer – US is built to anticipate the full breadth of network planning analytics and needs, providing data and strategic frameworks to support ongoing network management.
Our platform integrates vast amounts of public, bank and proprietary data into a consistent analytical framework for banks to evaluate current and future state network configurations.
Delivered in an easy-to-use web-based front end, Distribution Optimizer – US assesses market opportunity, monitors and analyzes customer channel preferences, optimizes format and location and manages real estate assets – to allow you to navigate today and anticipate tomorrow.
Prioritize Markets For Investment
Build a detailed network strategy based on hundreds of metrics evaluating in-footprint and expansion markets.
Identify Branch Actions With The Greatest ROI
Understand where and why consolidations, closures or other actions will generate favorable or unfavorable returns.
Enhancing Visibility And Reach
Analyze the potential upside to building to scale – either branches or ATMs – in order to improve awareness and visibility.
Understand Your Consumer
Gain insights into the consumer, or prospective consumers, you’re looking to target based on market demographic data like age, population and net worth.
Distribution Optimizer - US In Action
- Micro Markets And Commuter Flow
- Network Equity
- Four Factor
- Billboard Value
Micro Markets create the strategic foundation for network optimization of investment resources and reflect distinct market opportunities.
We can apply our Micro Market framework to optimize for a bank's position and deposit share within a market.
The Four Factor framework provides a data-driven model that quantifies opportunity and allows banks to target markets with tactical recommendations.
We can further assess the billboard value or visibility of a location by scoring and comparing block groups across the market, allowing for the bank to understand which sites provide the greatest and least marketing value.
Our tool can help you find the investment strategy needed to have success in any market of your choosing.
Visibility is imperative for your brand, and Distribution Optimizer – US can steer you in the direction of highest visibility based on our Billboard Value Analytics.
Distribution Optimizer - US By The Numbers
One User-Friendly Client Portal
Our Insights
June 27, 2024
Curinos Review Summer 2024
June 13, 2024
Curinos Perspective: FOMC 2H Outlook – The Implications Of Higher For Longer
May 21, 2024
Targeting Affluent Consumers? You’re Not Alone
