Marketing Analyzer

Spend smarter with comprehensive benchmark data to drive marketing efficiencies

Marketing investments are more important than ever before

Marketing Analyzer is the marketing measurement and optimization solution that provides a holistic picture of marketing performance, instilling confidence in the contribution of your efforts to customer acquisition. Our cross-institution marketing benchmark allows you to monitor and compare spend, efficiency, and organizational insights, establishing a “true north” on marketing investment and allocation decisions.

Am I Spending Enough?

Balance your marketing spend and defend your budget with unmatched depth of data from across the industry.

How Efficient Is My Spend?

Use financial services-specific benchmarks to alter channel investment and drive increased sales at the lowest cost.

Manage Product Structure And Features

Measure up with a best-in-class insights and expertise on competitive landscape, marketing trends, and key dynamics behind consumer bank choice.

Inside Marketing Analyzer

Competitor Analysis
Real And Current Data Sourcing
Recommendations And Insights

Competitor Analysis

Granular view of spend and performance across banks

With Marketing Analyzer, you’ll work alongside proprietary benchmarks, showing the magnitude of working marketing investment spend by line of business, product, and channel. Spend levels for agency and production fees are also included.

Real And Current Data Sourcing

Optimization provides marketers guidance on spend allocations across channels

At a time in which consumers are actively seeking and switching to institutions that fit their needs, the recency of comparative information is paramount. See year-over-year comparisons over the last 24 months, including acquisition and retention costs and investment performance.

Recommendations And Insights

Curinos experts help you make sense of industry and consumer trends

Cut through the data interpretation delay and gain access to a standardized, unbiased strategic sounding board for tactical and allocation decisions, giving you the power to use Acquisition IQ data to communicate marketing’s contribution to the business while defending budgets, channel selection, and partnerships.

Marketing Analyzer By The Numbers

Banks Sourced

$4B

In Spend Tracked

Personalized Data

Readouts Per Year

Our Insights

Curinos Review // Insights

December 15, 2021

Product Innovation is Key Driver for 2022

The relentless surge in deposits, a collapse of overdraft revenue and competitive pressure from new entrants means that banks will be grappling with reduced fee income for much of 2022.

READ TIME: 7 MINS