Marketing Analyzer

Spend smarter with comprehensive benchmark data to drive marketing efficiencies

Marketing investments are more important than ever before

Marketing Analyzer is the marketing measurement and optimization solution that provides a holistic picture of marketing performance, instilling confidence in the contribution of your efforts to customer acquisition. Our cross-institution marketing benchmark allows you to monitor and compare spend, efficiency, and organizational insights, establishing a “true north” on marketing investment and allocation decisions. 

Am I Spending Enough?
Balance your marketing spend and defend your budget with unmatched depth of data from across the industry.
How Efficient Is My Spend?
Use financial services-specific benchmarks to alter channel investment and drive increased sales at the lowest cost.
Manage Product Structure And Features​
Measure up with a best-in-class insights and expertise on competitive landscape, marketing trends, and key dynamics behind consumer bank choice.

Inside Marketing Analyzer

  • Competitor Analysis
  • Real And Current Data Sourcing
  • Recommendations And Insights
Competitor Analysis

Granular view of spend and performance across banks

With Marketing Analyzer, you’ll work alongside proprietary benchmarks, showing the magnitude of working marketing investment spend by line of business, product, and channel. Spend levels for agency and production fees are also included.

Real And Current Data Sourcing

Optimization provides marketers guidance on spend allocations across channels

At a time in which consumers are actively seeking and switching to institutions that fit their needs, the recency of comparative information is paramount. See year-over-year comparisons over the last 24 months, including acquisition and retention costs and investment performance.

Recommendations And Insights

Curinos experts help you make sense of industry and consumer trends

Cut through the data interpretation delay and gain access to a standardized, unbiased strategic sounding board for tactical and allocation decisions, giving you the power to use Acquisition IQ data to communicate marketing’s contribution to the business while defending budgets, channel selection, and partnerships.

Marketing Analyzer By The Numbers

18
Banks Sourced
$4B
In Spend Tracked
2
Personalized Data
Readouts Per Year

Our Insights

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September 21, 2023

Curinos Review Fall 2023

Welcome to the Fall 2023 issue of the Curinos Review. No one needs to be reminded that profits at many traditional banks are under intense pressure. But while unfavorable lending performance drove many past downturns, the current challenges are emanating from the liability side of the balance sheet.
READ TIME: 3 MINS

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September 20, 2023

Curinos Perspective: The Risk Of “Magical Thinking” In A Fed Funds Plateau

As expected, the FOMC in September held the Federal Funds rate flat in a target range of 5.25% to 5.50%. The process of balance sheet reduction (quantitative tightening) will continue at the previously communicated rate of $95 billion per month.
READ TIME: 6 MINS

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July 26, 2023

Curinos Perspective: Fed Hikes Again, Banks Dig In For Higher For Longer

After a brief, one-meeting pause in June, the Fed’s Federal Open Market Committee (FOMC) raised the Federal Funds rate by .25% to a target range of 5.25% to 5.5%.
READ TIME: 8 MINS

Want to go further?

Contact us to learn more about how Curinos can help you navigate today and prepare for tomorrow.