Improve marketing efficiency with comprehensive cross-institution benchmarks and performance insights
Marketing investments are more important than ever before
Marketing Analyzer is the marketing measurement and optimization solution that provides a holistic picture of marketing performance, instilling confidence in the contribution of your efforts to customer acquisition. Our cross-institution marketing benchmark allows you to monitor and compare spend, efficiency, and organizational insights, establishing a “true north” on marketing investment and allocation decisions.
Inside Marketing Analyzer
- Competitor Analysis
- Real And Current Data Sourcing
- Recommendations And Insights
- Budget Defense
- Easy Installation And Intuitive Use
- Customizable Views
Granular view of spend and performance across financial institutions
With Marketing Analyzer, you’ll work alongside proprietary benchmarks, showing the magnitude of working marketing investment spend by line of business, product, and channel. Spend levels for agency and production fees are also included.
Optimization provides marketers guidance on spend allocations across channels
At a time in which consumers are actively seeking and switching to institutions that fit their needs, the recency of comparative information is paramount. See year-over-year comparisons over the last 24 months, including acquisition and retention costs and investment performance.
Curinos experts help you make sense of industry and consumer trends
Cut through the data interpretation delay and gain access to a standardized and unbiased strategic sounding board for tactical and allocation decisions.
Directly tie and communicate marketing’s contributions to customer acquisition
Use Acquisition IQ data to communicate marketing’s value to the business while defending its budgets, channel selection, and partnerships.
Driven by daily API data — no need for additional IT investment
Add an elite benchmarking tool and approximately $9 billion of captured bank marketing investment data to your arsenal. Plus, it runs on an intuitive Tableau interface, making navigating and drilling into data as simple as possible.
Data analysis gets as granular as you’d like, with customizable views across geographic areas, lines of business, and more
Compare and display the data you need to drive difference-making decisions for your organization. All data is easily downloadable directly from the interface, making sharing fast and easy.
Meet Marketing Analyzer
Want to see the Marketing Analyzer product suite in action?
Check out our full demo and see:
- How it allows for flexible campaign planning, monitoring, and review
- How its proprietary benchmarking data can be used to identify inefficiencies and their solutions
- How financial institutions are using it to unlock untapped potential in specific social channels
- How it’s used to create highly efficient marketing channel and message mixes
Marketing Analyzer By The Numbers