Profitability Optimizer
Identify market opportunities with competitive analysis reports and actionable data
Time-saving tools that help you conduct peer and competitive analyses for peer groups
Profitability Optimizer, which encompasses BankTrends and CUmetrics, is an
interactive dashboard reporting solution that provides actionable intelligence for bank and credit union performance management, as well as a CECL reserve estimation calculator to meet today’s regulatory demands
Now, you can deliver critical performance indicators to your management team—quickly and efficiently—without the need to build out a dedicated analytics team. Our innovative solution provides clients with a powerful, yet user-friendly analytical tool designed to uncover opportunities, support data-driven strategic decisions, and help your organization capitalize on its strengths.
Typical users of Profitability Optimizer include middle and senior management, with outputs designed for use in presentations to C-suite executives, boards of directors, and ALCOs.
Peer Benchmarking
Conduct specific performance benchmarking against any institution or peer group to identify opportunities & set goals.
Intuitive Dashboard Reporting
Access to dynamic dashboards that highlight performance metrics & uncover insights that impact your bottom line.
Performance Driver Identification
Leverage analysis of call report data to identify the key factors influencing your performance.
CECL
Calculator
Accurately estimate expected credit losses with a built-in CECL calculator designed to streamline
compliance and forecasting.
Why Choose Profitability Optimizer
- Provide an easy-to-use analytical platform that significantly enhances operational risk management and assessment.
- Save time by elevating financial analysis out of spreadsheets so that anyone at the institution can create a meaningful report.
- Utilize best practices in visual information design to create reports that clearly communicate a
relevant story.
- Specific Performance Benchmarking
- Interactive Reporting Solutions
- What-if Modeling Capabilities
- Hundreds Of Pre-Calculated Ratios
Conduct against any bank, credit union or custom peer group.
Use to provide actionable intelligence for bank performance management.
Explore to create future projections based on past performance.
Utilize ratios that let you trend your institution’s key financial measures with just a few clicks.
What Our Clients Are Saying
I don’t know what I don’t know. Your data is enlightening, especially in this market.
Regional Midwest Bank
Such a great tool. When the margins are thin, we need to be smarter to understand market opportunities.
Southeast Regional Bank
Given the last few months [market conditions], you guys are more important than you have ever been. I didn’t have to pay close attention to margins before… now I do.
Existing Benchmarking IMB Client
I love all of it. Sometimes we go in blind when we make recommendations. Now those recommendations would be much more powerful.
Large West Coast Credit Union
Our Insights
March 23, 2026
Curinos Review Spring 2026
November 5, 2025
Curinos Review Fall 2025
July 1, 2025
Curinos Review Summer 2025
Let’s turn insight into impact.
Connect with Curinos to see how our AI-first platform helps you accelerate impact, drive profits and grow with purpose.