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Prioritizing Personalization

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November 20, 2023

Content Library Best Practices For Personalized Marketing

Financial institutions are increasingly turning to personalized messaging to engage their audiences effectively in the ever-evolving digital marketing landscape.
READ TIME: 3 MINS

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November 6, 2023

To Gauge A Consumer’s Channel Preference, Consider The Entire Portfolio

When it comes to communication preferences by channel, consumers vary widely, but not necessarily by demographics. Much more predictive are the content of the communication and where the individual is on the marketing journey. Marketers need the tools and analytics to discover which combination of these variables will most likely succeed at each stage of a campaign.
READ TIME: 2 MINS

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September 25, 2023

Empower Marketing Incentives With AI

As competition for deposits increases, getting incentives right is a core component in unlocking enhanced customer lifetime value. Here are nine best practices for managing incentives.
READ TIME: 5 MINS

September 19, 2023

As CDs Come To Term, What Are You Doing About Flight Risks?

With a material volume of CDs maturing at the turn of the year bank marketers must be ready to react to customer-level flight risks.
READ TIME: 4 MINS

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September 7, 2023

Are Your Propensity Models Compromised By Outlier Leakage?

Many banks have come to realize that relying on code-heavy basic propensity models and signal targeting will generate single engagements while misdirecting and mistiming the marketing message.
READ TIME: 3 MINS

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July 18, 2023

Memo To Marketers: Treat Your Budget Like An Investment Fund

In today’s digital-first world, seeding awareness and consideration is increasingly the purview of marketing rather than the physical networks.
READ TIME: 5 MINS

June 29, 2023

Marketers Must Speak In Many Tones

Progressive banks have come to realize that their customer base is anything but homogeneous, and a variety of voices is required in order to be heard.
READ TIME: 2 MINS

June 26, 2023

Why Direct Deposit Indicators Can Mislead The Primacy Pursuit

Perhaps the most prized goal among retail banks is converting a new customer to primacy, as the accepted route to good rates of customer lifetime value (CLV).
READ TIME: 3 MINS

June 22, 2023

Using AI To Deepen Your Relationships

Consider that in 2015 the average in-branch assistance time at a major US bank providing retail checking services was 23 minutes and 16 seconds.
READ TIME: 1 MIN

June 15, 2023

Marketing Should Lead Your Bank’s Personalization Efforts

Other departments in your bank are personalizing each customer’s experience. Marketing must speak to them.
READ TIME: 2 MINS

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June 13, 2023

Amplero Takes Center Stage at FinovateSpring

Our team attended FinovateSpring where Managing Director Sarah Welch and Amplero VP Tazmin Baliff Curtis demoed Curinos' Amplero Personalization Optimizer and its closed loop AI test-and-learn engine.
READ TIME: 1 MIN

June 6, 2023

Marketing Plans 2024: Pricing, Costs And Relationships

As we enter one of the most important budgeting seasons in years bank marketers need to look to multiple horizons.
READ TIME: 3 MINS

June 1, 2023

The Increasing Criticality Of Agility

A large part of what makes good marketing is recognizing the opportunities in a changeable marketplace at any given time.
READ TIME: 2 MINS

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March 20, 2023

Bringing AI to the Onboarding Process

Curinos Managing Director Sarah Welch recently joined Emerj Senior Editor Matthew DeMello to discuss how the same AI capabilities banking leaders might be familiar with across customer experience use cases are illuminating business opportunities and solving challenges in the onboarding process.
READ TIME: 1 MIN

February 27, 2023

AI helps banks drive engagement

Consumer engagement expectations are changing.
READ TIME: 3 MINS

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February 27, 2023

CBA Webinar – The Customer Deepening Imperative

In this webinar we delve into the latest data around the deepening imperative as well as outline tactical moves banks can make in 2023 to increase the depth of customer relationships and retention.
READ TIME: 1 MIN

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February 21, 2023

A Winning Strategy For “Win-Back” Campaigns

Balance runoff is picking up speed in 2023. With interest rates from some direct bank topping the tantalizing 4% mark on a savings accounts - a level not seen since 2007 - depositors are waking up and moving their non-operating cash to higher-yielding alternatives
READ TIME: 2 MINS

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January 23, 2023

New U.S. Shopper Survey: Digital Delivery Is Top Consumer Preference

The shift to digital continues unabated in consumer banking and with it, further disruption to the industry
READ TIME: 4 MINS

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November 16, 2022

Curinos (F)insights: Get to Know Your Customer Through Marketing Personalization

Join us as Managing Director Sarah Welch talks about how banks can deepen engagement by adopting marketing strategies that respond quickly to customer sentiment and action
READ TIME: 1 MIN

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September 29, 2022

How Agile Deposit Promotions Will Help You Navigate Market Uncertainty Webinar

In this webinar, we will share specific strategies for navigating the tightrope walk of the current deposit environment
READ TIME: 2 MINS

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June 29, 2022

The Need for Speed

Attention bank marketers: Throw out your old processes and speed up! Faster learning and execution lead to better results
READ TIME: 6 MINS

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May 13, 2022

Building Your Onboarding Experience with Dynamic Creative Optimization

The best way financial institutions can deliver a fully customized and personalized experience to customers is from the very beginning, starting with the onboarding process. After all, there's never a second opportunity to make a great first impression. But whether it's a new checking account, credit card or mortgage, every customer journey is different.
READ TIME: 2 MINS

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March 29, 2022

Five Ways to Pump Up ROI with AI Marketing Technology

If you want to take full advantage of your new marketing technology, you've got to rethink your entire process.
READ TIME: 5 MINS
Amplero

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February 9, 2022

Email Marketing from the Frontlines

A Financial-Services Marketing Officer Discusses What it's Like to Deploy Email Campaigns with AI Technology
READ TIME: 3 MINS

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January 12, 2022

Contextual Engagement Requires Better Use of Data and AI

Sarah Welch, Curinos' managing director & head of marketing solutions, joins Jim Marous to discuss how advances in the latest technologies, coupled with data
READ TIME: 1 MIN

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December 16, 2021

Financial-Services Marketers Face Unique Hurdles in Adopting AI-Driven Automation

Five things for bank marketers to consider when choosing an AI platform.
READ TIME: 4 MINS

October 15, 2021

Pillars of digital banking: Automation to personalize marketing

Pillars of digital banking: Automation to personalize marketing
READ TIME: 7 MINS

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August 13, 2021

Four Things That Need To Be In Every Marketer’s Strategic Plan

Do you know what four topics should be part of every marketing strategy as you start the planning process for next year?
READ TIME: 5 MINS

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April 23, 2021

Tips for a Successful Personalization Journey

An essential component to good digital relationship-building and getting to relevance and trust is personalization.
READ TIME: 2 MINS

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March 30, 2021

Cracking the Code on Digital Empathy

Banks of all stripes desperately need more marketing and product interactions that evoke a sense of connection. In time, profits will follow.
READ TIME: 6 MINS

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December 2, 2020

Race to Quality: Rethinking Digital Onboarding

The quality of customers originated through digital channels is of growing concern to traditional banks, particularly as the COVID-19 pandemic has accelerated the shift to digital by three to five years in just a few months. Although many banks have found success driving more customer acquisition to digital channels, the quality of these new customers is typically poor – from the time of funding through to retention.
READ TIME: 8 MINS

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