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First-Time Homebuyers Are Reshaping The Market

Rates and housing values are at multi-year highs, so there probably aren’t many first-time homebuyers (FTHB) entering the market, right? Not so.   

In the first two months of 2024, FTHBs made up more than a third of all purchase transactions, compared to only 13% in 2016 (see chart). Yes, more established homeowners are staying put, but that’s still a stunning increase in the overall mix.  

Not surprisingly, first-time buyers are more likely to go with a government lending program, given their lower thresholds for credit scores and down payments than conforming loans. As the chart shows, government loans now fund over half of FTHB purchases, but the numbers are also up significantly for conforming and non-conforming loans.  

We believe demographic trends and pent-up demand will continue to drive this growth trend. Lenders seeking to capture more of this segment will need to have robust offerings that include down payment assistance and other programs specifically focused on first-time buyers. 

FTHB Market Share Of Purchase Transactions By Product Group

Demographics and pent-up demand should sustain growth in FTHB purchases.​
Demographics and pent-up demand should sustain growth in FTHB purchases.

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Nowhere is the mortgage shakeout more apparent than in the wave of mergers and acquisitions that have washed across the industry ever since interest rates started to rise. And that wave is occurring even though credit trends aren’t deteriorating significantly. Courageous buyers view the upheaval as an opportunity to enter new markets and then cut costs from overlapping operations. As these are early days, it is unclear whether these classic strategies to grab market share will ultimately succeed. If economic conditions deteriorate and credit trends weaken, some lenders may experience buyer’s remorse. What’s clear is that the industry’s trends aren’t showing any signs of recovery, with volume down 53.3% year over year. Market trends are showing lower weighted average FICOs (dropping from 760 to 745), higher LTVs (increasing from 72% to 81%). Both metrics are associated with a move away from the refinance boom and toward a stronger purchase market. This means that buyers can’t rely on new geographies to guide them to better times. Instead, lenders will need to keep charging ahead with efforts to optimize margins by using granular pricing strategies. They also must have a clear retention strategy for their mortgage servicing portfolio because recapture will represent a significant opportunity when rates start to come back down.

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Curinos@cognitomedia.com

Need to contact a specific team?

Sales Inquiries:
Sales@curinos.com

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CurinosAP@curinos.com

Media Inquiries:
Curinos@cognitomedia.com

Need to contact a specific team?

Sales Inquiries:
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CurinosAP@curinos.com

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