Pillars of digital banking: Automation to personalize marketing
Pillars of digital banking: Automation to personalize marketing
READ TIME: 7 MINS
October 15, 2021
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PrioritizingPersonalization
Four Things That Need To Be In Every Marketer’s Strategic Plan
Do you know what four topics should be part of every marketing strategy as you start the planning process for next year?
READ TIME: 5 MINS
August 13, 2021
Tips for a Successful Personalization Journey
An essential component to good digital relationship-building and getting to relevance and trust is personalization.
READ TIME: 2 MINS
April 23, 2021
Cracking the Code on Digital Empathy
Banks of all stripes desperately need more marketing and product interactions that evoke a sense of connection. In time, profits will follow.
READ TIME: 6 MINS
March 30, 2021
Keys to Success for Effective Personalization
What are the roadblocks to cultivating digital empathy?
READ TIME: 1 MIN
March 11, 2021
Race to Quality: Rethinking Digital Onboarding
The quality of customers originated through digital channels is of growing concern to traditional banks, particularly as the COVID-19 pandemic has accelerated the shift to digital by three to five years in just a few months. Although many banks have found success driving more customer acquisition to digital channels, the quality of these new customers is typically poor – from the time of funding through to retention.
READ TIME: 8 MINS
December 2, 2020