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PrioritizingPersonalization

Content Library Best Practices For Personalized Marketing

Financial institutions are increasingly turning to personalized messaging to engage their audiences effectively in the ever-evolving digital marketing landscape.
READ TIME: 3 MINS

November 20, 2023

To Gauge A Consumer’s Channel Preference, Consider The Entire Portfolio

When it comes to communication preferences by channel, consumers vary widely, but not necessarily by demographics. Much more predictive are the content of the communication and where the individual is on the marketing journey. Marketers need the tools and analytics to discover which combination of these variables will most likely succeed at each stage of a campaign.
READ TIME: 2 MINS

November 6, 2023

Empower Marketing Incentives With AI

As competition for deposits increases, getting incentives right is a core component in unlocking enhanced customer lifetime value. Here are nine best practices for managing incentives.
READ TIME: 5 MINS

September 25, 2023

As CDs Come To Term, What Are You Doing About Flight Risks?

With a material volume of CDs maturing at the turn of the year bank marketers must be ready to react to customer-level flight risks.
READ TIME: 4 MINS

September 19, 2023

Are Your Propensity Models Compromised By Outlier Leakage?

Many banks have come to realize that relying on code-heavy basic propensity models and signal targeting will generate single engagements while misdirecting and mistiming the marketing message.
READ TIME: 3 MINS

September 7, 2023

Memo To Marketers: Treat Your Budget Like An Investment Fund

In today’s digital-first world, seeding awareness and consideration is increasingly the purview of marketing rather than the physical networks.
READ TIME: 5 MINS

July 18, 2023

Prioritizing Personalization

READ TIME: 1 MIN

July 7, 2023

Marketers Must Speak In Many Tones

Progressive banks have come to realize that their customer base is anything but homogeneous, and a variety of voices is required in order to be heard.
READ TIME: 2 MINS

June 29, 2023

Why Direct Deposit Indicators Can Mislead The Primacy Pursuit

Perhaps the most prized goal among retail banks is converting a new customer to primacy, as the accepted route to good rates of customer lifetime value (CLV).
READ TIME: 3 MINS

June 26, 2023

Using AI To Deepen Your Relationships

Consider that in 2015 the average in-branch assistance time at a major US bank providing retail checking services was 23 minutes and 16 seconds.
READ TIME: 1 MIN

June 22, 2023

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