PrioritizingPersonalization Archives

Insights // Prioritizing Personalization

Empower Marketing Incentives With AI

As rates change and competition for deposits continues to increase, getting incentives right is a core aspect in the process of unlocking enhanced customer lifetime value (CLV). Here are a few best practices to consider when approaching incentive management.

READ TIME: 5 MINS

September 25, 2023

Insights

As CDs Come To Term, What Are You Doing About Flight Risks?

With a material volume of CDs maturing at the turn of the year bank marketers must be ready to react to customer-level flight risks.

READ TIME: 4 MINS

September 19, 2023

Insights // Prioritizing Personalization

Are Your Propensity Models Compromised By Outlier Leakage?

Many banks have come to realize that relying on code-heavy basic propensity models and signal targeting will generate single engagements while misdirecting and mistiming the marketing message.

READ TIME: 3 MINS

September 7, 2023

Insights // This Month In Retail Banking

Memo To Marketers: Treat Your Budget Like An Investment Fund

In today’s digital-first world, seeding awareness and consideration is increasingly the purview of marketing rather than the physical networks.

READ TIME: 5 MINS

July 18, 2023

Insights

Prioritizing Personalization

READ TIME: 1 MIN

July 7, 2023

Insights

Marketers Must Speak In Many Tones

Progressive banks have come to realize that their customer base is anything but homogeneous, and a variety of voices is required in order to be heard.

READ TIME: 2 MINS

June 29, 2023

Insights

Why Direct Deposit Indicators Can Mislead The Primacy Pursuit

Perhaps the most prized goal among retail banks is converting a new customer to primacy, as the accepted route to good rates of customer lifetime value (CLV).

READ TIME: 3 MINS

June 26, 2023

Insights

Using AI To Deepen Your Relationships

Consider that in 2015 the average in-branch assistance time at a major US bank providing retail checking services was 23 minutes and 16 seconds.

READ TIME: 1 MIN

June 22, 2023

Insights

Marketing Should Lead Your Bank’s Personalization Efforts

Other departments in your bank are personalizing each customer’s experience. Marketing must speak to them.

READ TIME: 2 MINS

June 15, 2023

Curinos (F)insights // Insights // Podcasts

Amplero Takes Center Stage at FinovateSpring

Our team attended FinovateSpring where Managing Director Sarah Welch and Amplero VP Tazmin Baliff Curtis demoed Curinos' Amplero Personalization Optimizer and its closed loop AI test-and-learn engine.

READ TIME: 1 MIN

June 13, 2023

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