Using AI To Deepen Your Relationships
Consider that in 2015 the average in-branch assistance time at a major US bank providing retail checking services was 23 minutes and 16 seconds.
READ TIME: 1 MIN
June 22, 2023
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PrioritizingPersonalization
Marketing Should Lead Your Bank’s Personalization Efforts
Other departments in your bank are personalizing each customer’s experience. Marketing must speak to them.
READ TIME: 2 MINS
June 15, 2023
Amplero Takes Center Stage at FinovateSpring
Our team attended FinovateSpring where Managing Director Sarah Welch and Amplero VP Tazmin Baliff Curtis demoed Curinos' Amplero Personalization Optimizer and its closed loop AI test-and-learn engine.
READ TIME: 1 MIN
June 13, 2023
Marketing Plans 2024: Pricing, Costs And Relationships
As we enter one of the most important budgeting seasons in years bank marketers need to look to multiple horizons.
READ TIME: 3 MINS
June 6, 2023
The Increasing Criticality Of Agility
A large part of what makes good marketing is recognizing the opportunities in a changeable marketplace at any given time.
READ TIME: 2 MINS
June 1, 2023
Bringing AI to the Onboarding Process
Curinos Managing Director Sarah Welch recently joined Emerj Senior Editor Matthew DeMello to discuss how the same AI capabilities banking leaders might be familiar with across customer experience use cases are illuminating business opportunities and solving challenges in the onboarding process.
READ TIME: 1 MIN
March 20, 2023
READ TIME: 3 MINS
February 27, 2023
CBA Webinar – The Customer Deepening Imperative
In this webinar we delve into the latest data around the deepening imperative as well as outline tactical moves banks can make in 2023 to increase the depth of customer relationships and retention.
READ TIME: 1 MIN
February 27, 2023
A Winning Strategy For “Win-Back” Campaigns
Balance runoff is picking up speed in 2023. With interest rates from some direct bank topping the tantalizing 4% mark on a savings accounts - a level not seen since 2007 - depositors are waking up and moving their non-operating cash to higher-yielding alternatives
READ TIME: 2 MINS
February 21, 2023