marketingmatters

Target Regularity To Boost Customer Lifetime Value

More engaged customers offer greater customer lifetime value (CLV) than those less engaged, suggesting marketers have work to do in order to get their customers using the bank’s services much more regularly.

READ TIME: 2 MINS

June 29, 2023

Curinos Review // Insights

Curinos Review Summer 2023

Welcome to the Summer 2023 issue of the Curinos Review. The liquidity crisis may have abated somewhat, but with net interest margins continuing to compress and loan volume and risk appetite both subdued, the attention now turns to profitability.

READ TIME: 5 MINS

June 28, 2023

Curinos (F)insights // Insights // Podcasts

Amplero Takes Center Stage at FinovateSpring

Our team attended FinovateSpring where Managing Director Sarah Welch and Amplero VP Tazmin Baliff Curtis demoed Curinos' Amplero Personalization Optimizer and its closed loop AI test-and-learn engine.

READ TIME: 1 MIN

June 13, 2023

Insights

Influencing Interest Expense In The Banking Sector

In the ever-evolving landscape of the banking industry, marketing strategies have gained newfound importance in managing costs and driving customer growth.

READ TIME: 3 MINS

June 12, 2023

Insights // This Month In Retail Banking

Amid Turmoil, Reassurance is Crucial

In the wake of two high-profile bank failures in mid-March and the FDIC’s subsequent intervention, many U.S.-based lenders and deposit holders rushed to quell anxieties about the soundness and safety of their own institution and their exposure to the wider financial system.

READ TIME: 4 MINS

April 25, 2023

Insights // This Quarter In Canadian Banking

Digital Delivery, Analytics Are Transforming Financial Advice

In the digital age, information on financial products and perspectives to guide financial decisions are much more accessible, and increasingly sought after.

READ TIME: 5 MINS

March 28, 2023

Insights // The Broadcast

The Broadcast

Our content and insight are built on the knowledge of Curinos industry practitioners. We leverage performance and experience data to help our clients navigate today and anticipate tomorrow. 

READ TIME: 3 MINS

March 27, 2023

Curinos Review // Insights

Marketing (Digital And Mail-Based) Is Making Its Mark

Attention, bank CEOs: You might want to think twice about slashing that marketing budget.

READ TIME: 6 MINS

March 21, 2023

Curinos Review // Insights

The Changing Economics Of Mass-Market Banking

Old-fashioned consumer banking is facing some very modern challenges.

READ TIME: 7 MINS

December 19, 2022

Categories

Want to go further?

Comparative Analytics

Optimization Platforms

Intelligent Data

Need to contact a specific team?

Financial Institutions

Need to contact a specific team?

Curinos Review

According To The Data

Curinos Perspectives

Need to contact a specific team?

Need to contact a specific team?

Need to contact a specific team?

Let's start a conversation...