Tag: marketingmatters

Curinos Review Fall 2023

Welcome to the Fall 2023 issue of the Curinos Review. No one needs to be reminded that profits at many traditional banks are under intense pressure. But while unfavorable lending performance drove many past downturns, the current challenges are emanating from the liability side of the balance sheet.
READ TIME: 3 MINS

September 21, 2023

As CDs Come To Term, What Are You Doing About Flight Risks?

With a material volume of CDs maturing at the turn of the year bank marketers must be ready to react to customer-level flight risks.
READ TIME: 4 MINS

September 19, 2023

Four Key Issues Facing Chief Marketing Officers This Planning Season

In the most recent earnings calls issued by the major US banks terms such as cost control, cost management and cost transformation featured heavily.
READ TIME: 3 MINS

September 18, 2023

Marketing Matters

READ TIME: 1 MIN

July 9, 2023

Target Regularity To Boost Customer Lifetime Value

More engaged customers offer greater customer lifetime value (CLV) than those less engaged, suggesting marketers have work to do in order to get their customers using the bank’s services much more regularly.
READ TIME: 2 MINS

June 29, 2023

Curinos Review Summer 2023

Welcome to the Summer 2023 issue of the Curinos Review. The liquidity crisis may have abated somewhat, but with net interest margins continuing to compress and loan volume and risk appetite both subdued, the attention now turns to profitability.
READ TIME: 5 MINS

June 28, 2023

Amplero Takes Center Stage at FinovateSpring

Our team attended FinovateSpring where Managing Director Sarah Welch and Amplero VP Tazmin Baliff Curtis demoed Curinos' Amplero Personalization Optimizer and its closed loop AI test-and-learn engine.
READ TIME: 1 MIN

June 13, 2023

Influencing Interest Expense In The Banking Sector

In the ever-evolving landscape of the banking industry, marketing strategies have gained newfound importance in managing costs and driving customer growth.
READ TIME: 3 MINS

June 12, 2023

Amid Turmoil, Reassurance is Crucial

In the wake of two high-profile bank failures in mid-March and the FDIC’s subsequent intervention, many U.S.-based lenders and deposit holders rushed to quell anxieties about the soundness and safety of their own institution and their exposure to the wider financial system.
READ TIME: 4 MINS

April 25, 2023

Digital Delivery, Analytics Are Transforming Financial Advice

In the digital age, information on financial products and perspectives to guide financial decisions are much more accessible, and increasingly sought after.
READ TIME: 5 MINS

March 28, 2023

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