marketingmatters

Curinos Review Spring 2025

Stubbornly high rates persist, home lending remains sluggish, and doubts linger about growing the asset side of the balance sheet. Still, Curinos believes the recent industry headwinds will soon be at our backs and now’s the time prepare for significant growth.

READ TIME: 4 MINS

March 17, 2025

Curinos Review // Insights

Curinos Review Summer 2024

With 2024 half over, planning for 2025 has begun. That’s why we’ve titled this issue of the Curinos Review How to Plan for Success in 2025 and have dedicated each article to ways to anticipate and plan for what’s to come next year.

READ TIME: 4 MINS

June 27, 2024

Curinos Review // Insights

Curinos Review Spring 2024

Retail banking fees are again under scrutiny. Our research shows that overdraft and non-sufficient funds fee revenue will continue their steady downward trend, as will credit card late fees and interchange fees. Taken together, this will make profitably serving the mass market even more of a challenge this year, particularly for community banks and credit unions.

READ TIME: 4 MINS

March 18, 2024

Curinos Review // Insights

Curinos Review Winter 2024

Welcome to the Winter 2024 issue of the Curinos Review. The Year of Deposits. That’s how Curinos views 2024 – how to get them and how to keep them at a cost that preserves net interest margin and profitability.

READ TIME: 3 MINS

January 10, 2024

Insights

Marketers Feel Cost Squeeze With Soft Landing Ahead

Macro factors put pressure on advertising costs, writes Maura Passione, Marketing Strategy, Analytics Manager

READ TIME: 2 MINS

January 5, 2024

Insights // This Month In Retail Banking

Now May Be The Time For A Brand Refresh

In today’s highly competitive digital environment, maintaining brand equity to engage today’s customers and digital natives is becoming increasingly important, and challenging. That’s why several of them have recently taken on a whole new brand identity.

READ TIME: 1 MIN

November 15, 2023

Curinos Review // Insights

Curinos Review Fall 2023

Welcome to the Fall 2023 issue of the Curinos Review. No one needs to be reminded that profits at many traditional banks are under intense pressure. But while unfavorable lending performance drove many past downturns, the current challenges are emanating from the liability side of the balance sheet.

READ TIME: 3 MINS

September 21, 2023

Insights

As CDs Come To Term, What Are You Doing About Flight Risks?

With a material volume of CDs maturing at the turn of the year bank marketers must be ready to react to customer-level flight risks.

READ TIME: 4 MINS

September 19, 2023

Insights

Four Key Issues Facing Chief Marketing Officers This Planning Season

In the most recent earnings calls issued by the major US banks terms such as cost control, cost management and cost transformation featured heavily.

READ TIME: 3 MINS

September 18, 2023

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