Prioritizing Personalization

Insights // Prioritizing Personalization

Content Library Best Practices For Personalized Marketing

Financial institutions are increasingly turning to personalized messaging to engage their audiences effectively in the ever-evolving digital marketing landscape.

READ TIME: 3 MINS

November 20, 2023

Insights // Prioritizing Personalization

Empower Marketing Incentives With AI

As competition for deposits increases, getting incentives right is a core component in unlocking enhanced customer lifetime value. Here are nine best practices for managing incentives.

READ TIME: 5 MINS

September 25, 2023

Insights // Prioritizing Personalization

Are Your Propensity Models Compromised By Outlier Leakage?

Many banks have come to realize that relying on code-heavy basic propensity models and signal targeting will generate single engagements while misdirecting and mistiming the marketing message.

READ TIME: 3 MINS

September 7, 2023

Insights // Prioritizing Personalization

Building Your Onboarding Experience with Dynamic Creative Optimization

The best way financial institutions can deliver a fully customized and personalized experience to customers is from the very beginning, starting with the onboarding process. After all, there's never a second opportunity to make a great first impression. But whether it's a new checking account, credit card or mortgage, every customer journey is different.

READ TIME: 2 MINS

May 13, 2022

Insights // Prioritizing Personalization

Email Marketing from the Frontlines

A Financial-Services Marketing Officer Discusses What it's Like to Deploy Email Campaigns with AI Technology

READ TIME: 3 MINS

February 9, 2022

Insights // Prioritizing Personalization

Tips for a Successful Personalization Journey

An essential component to good digital relationship-building and getting to relevance and trust is personalization.

READ TIME: 2 MINS

April 23, 2021

Insights // Prioritizing Personalization

Cracking the Code on Digital Empathy

Banks of all stripes desperately need more marketing and product interactions that evoke a sense of connection. In time, profits will follow.

READ TIME: 6 MINS

March 30, 2021

Insights // Prioritizing Personalization

Keys to Success for Effective Personalization

What are the roadblocks to cultivating digital empathy?

READ TIME: 1 MIN

March 11, 2021

Insights // Prioritizing Personalization

Race to Quality: Rethinking Digital Onboarding

The quality of customers originated through digital channels is of growing concern to traditional banks, particularly as the COVID-19 pandemic has accelerated the shift to digital by three to five years in just a few months. Although many banks have found success driving more customer acquisition to digital channels, the quality of these new customers is typically poor – from the time of funding through to retention.

READ TIME: 8 MINS

December 2, 2020

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