According To The Data

Defining Personalization Is The First Step Toward Greater Adoption

There’s a lot of talk about personalization in banking these days and a lot less action. In Curinos’ new Personalization Benchmarking Study, most of the responding FIs say less than 25% of their marketing is personalized.

READ TIME: 1 MIN

May 30, 2024

According To The Data // Insights

For CD Renewals, Job 1 Is “Don’t Overpay”

Of the $1.5 trillion in CDs at branch banks, 90% will mature in the next 12 months – 10% of them this month alone and that monthly percentages will climb even higher later this summer.

READ TIME: 2 MINS

May 28, 2024

According To The Data // Insights

The Best Way To Boost Commercial Profits: Own The TM Relationship

With rates expected to stay higher for longer, balance rotation from non-interest-bearing (NIB) to interest-bearing products is keeping pressure on bank interest expense and net interest margin.

READ TIME: 1 MIN

May 23, 2024

According To The Data // Insights

Targeting Affluent Consumers? You’re Not Alone

With the cost of acquisition rising and fee revenue falling, the payback period for consumer banking customers has extended from 18 months to four years.

READ TIME: 1 MIN

May 21, 2024

According To The Data // Insights

TM Fees: How High Can They Go?

Data from the Curinos TM Fee Analyzer indicate that treasury management (TM) fees grew only 2.1% last year, with pricing growth exceeding volume growth in six of the top eight product families.

READ TIME: 1 MIN

May 16, 2024

According To The Data // Insights

Q1 ‘24 Mortgage Trends Signal Continuing Resilience

Interest-rate-lock mortgage commitments in the first quarter grew by 27% Q/Q, according to Curinos’ LendersBenchmark Analyzer.

READ TIME: 1 MIN

May 14, 2024

According To The Data // Insights

Rising Excess ECR Poses Another Risk To NIB Deposits

Earnings credit rate DDA balances, already diminished, could be at further risk given high rates that continue to make interest-bearing alternatives attractive.

READ TIME: 1 MIN

May 9, 2024

According To The Data // Insights

Too Many Tellers Or Too Few Transactions? The Answer Is “Yes.”

The pandemic did a number on branch transactions, and we have the numbers to prove it.

READ TIME: 1 MIN

May 7, 2024

According To The Data // Insights

Want More Small Businesses? Be More Distinctive

May is National Small Business Month, so now is a great time for financial institutions to shine a well-deserved spotlight on small businesses in their communities.

READ TIME: 1 MIN

May 2, 2024

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