profitibilityoptimizer

Here’s a trend that many industry observers may find surprising: Even after accelerated closures during the pandemic, branch office closings for the past year are 29% below the five-year pre-pandemic average.

The impact of changing customer preferences, accelerated by the pandemic, continues to be felt in branch networks across the U.S.

We live in an omnichannel world. The average consumer – no matter what the product or service – now expects to engage with their brands and institutions whenever and wherever they like.

Small business is a highly attractive segment, particularly in the current deposit environment, because, among other advantages, it represents low betas with higher average balances than the consumer segment. Indeed, in the last three weeks, the segment has exhibited materially less churn and less rate shopping behavior, and even as consumer and wealth have undergone a significant repricing, we have yet to see the same dynamic play out among small businesses