Real Ways AI is Boosting Return on Marketing Investment
As banking has evolved, much more of the acquisition, retention and deepening responsibilities have landed at Marketing’s door.
READ TIME: 6 MINS
March 17, 2025
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IntroAmplero
Marketing’s Role in Turning Dormancy to Primacy: Lift Checking Utilization Message CTR by 450%
The availability of increased competition has led consumers to open and test banking services with multiple providers, making account primacy much more difficult to attain.
READ TIME: 1 MIN
December 3, 2024
Personalization: Larger Banks Report Struggling To Get Their Data Right
Some larger banking institutions are struggling to get their data in order as competitive pressure mounts to evolve past batch-and-blast communications and into the realm of personalized marketing communications.
READ TIME: 1 MIN
July 11, 2024
AI’s Value Prop: A Cheaper Path To Customer Primacy
The various product lines at banks are in constant competition for customer attention. But uncoordinated messaging comes with a high cost: Curinos analysis shows that the typical FI leaves $70 per customer on the table because relationship nurturing is poorly orchestrated across channels.
READ TIME: 1 MIN
June 6, 2024
Defining Personalization Is The First Step Toward Greater Adoption
There’s a lot of talk about personalization in banking these days and a lot less action. In Curinos’ new Personalization Benchmarking Study, most of the responding FIs say less than 25% of their marketing is personalized.
READ TIME: 1 MIN
May 30, 2024
Curinos Perspective: 5 Takeaways – AI’s Edge For Personalization
From “Seamless & Personalized: The AI Edge For Omnichannel Customer Engagement,” a Curinos webinar presented in conjunction with Consumer Bankers Association on May 7, 2024, featuring Sarah Welch, managing director, and Olly Downs, chief data scientist.
READ TIME: 4 MINS
May 13, 2024
Curinos Perspective: Personalization – Channel Preferences Change Based On Context And Stage Of Journey
Marketers often talk about discovering each customer’s preferred channel, but the assumption that individuals favor a single messaging method misinterprets the way modern consumers shop and engage with brands.
READ TIME: 2 MINS
February 13, 2024
