IntroAmplero

From Journeys to Intelligence: Why the Future of Bank Marketing Depends on Learning Systems

Imagine your team just uncovered a hidden gem in your data: a segment of CD customers—some seasoned, some new—who are 15% more likely than average to renew.

READ TIME: 7 MINS

July 1, 2025

According To The Data // Insights

AI Allows Marketers to Shift From Execution to Strategy

AI-powered optimization engines that continuously market experiences while building customer lifetime value allow marketers to spend their time on activities that humans can do best.

READ TIME: 1 MIN

June 10, 2025

Curinos Perspectives // Insights

Let’s Find LTV Growth! – 5 Takeaways

From The Struggle for LTV: Let’s Find Growth!, a Curinos webinar on June 3, 2025, presented in conjunction with Consumer Bankers Association and featuring Curinos Managing Directors Hank Israel and Sarah Welch with Curinos senior vice president Olivia Lui moderating.

READ TIME: 5 MINS

June 9, 2025

Curinos Review // Insights

Real Ways AI is Boosting Return on Marketing Investment

As banking has evolved, much more of the acquisition, retention and deepening responsibilities have landed at Marketing’s door.

READ TIME: 6 MINS

March 17, 2025

According To The Data // Insights

Marketing’s Role in Turning Dormancy to Primacy: Lift Checking Utilization Message CTR by 450%

The availability of increased competition has led consumers to open and test banking services with multiple providers, making account primacy much more difficult to attain.

READ TIME: 1 MIN

December 3, 2024

According To The Data // Insights

Personalization: Larger Banks Report Struggling To Get Their Data Right

Some larger banking institutions are struggling to get their data in order as competitive pressure mounts to evolve past batch-and-blast communications and into the realm of personalized marketing communications.

READ TIME: 1 MIN

July 11, 2024

According To The Data // Insights

AI’s Value Prop: A Cheaper Path To Customer Primacy

The various product lines at banks are in constant competition for customer attention. But uncoordinated messaging comes with a high cost: Curinos analysis shows that the typical FI leaves $70 per customer on the table because relationship nurturing is poorly orchestrated across channels.

READ TIME: 1 MIN

June 6, 2024

According To The Data // Insights

Defining Personalization Is The First Step Toward Greater Adoption

There’s a lot of talk about personalization in banking these days and a lot less action. In Curinos’ new Personalization Benchmarking Study, most of the responding FIs say less than 25% of their marketing is personalized.

READ TIME: 1 MIN

May 30, 2024

Curinos Perspectives // Insights

Curinos Perspective: 5 Takeaways – AI’s Edge For Personalization

From “Seamless & Personalized: The AI Edge For Omnichannel Customer Engagement,” a Curinos webinar presented in conjunction with Consumer Bankers Association on May 7, 2024, featuring Sarah Welch, managing director, and Olly Downs, chief data scientist.

READ TIME: 4 MINS

May 13, 2024

Categories

Want to go further?

Our Solutions

Who We Help

Our Company

Subscribe

Follow Us

Comparative Analytics

Optimization Platforms

Intelligent Data

Need to contact a specific team?

Financial Institutions

Need to contact a specific team?

Curinos Review

According To The Data

Curinos Perspectives

Need to contact a specific team?

Need to contact a specific team?

Need to contact a specific team?

Let's start a conversation...