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Marketers Feel Cost Squeeze With Soft Landing Ahead

Macro factors put pressure on advertising costs, writes Maura Passione, Marketing Strategy, Analytics Manager
READ TIME: 2 MINS

January 5, 2024

Four Key Issues Facing Chief Marketing Officers This Planning Season

In the most recent earnings calls issued by the major US banks terms such as cost control, cost management and cost transformation featured heavily.
READ TIME: 3 MINS

September 18, 2023

Marketers Must Speak In Many Tones

Progressive banks have come to realize that their customer base is anything but homogeneous, and a variety of voices is required in order to be heard.
READ TIME: 2 MINS

June 29, 2023

Why Direct Deposit Indicators Can Mislead The Primacy Pursuit

Perhaps the most prized goal among retail banks is converting a new customer to primacy, as the accepted route to good rates of customer lifetime value (CLV).
READ TIME: 3 MINS

June 26, 2023

Marketing Plans 2024: Pricing, Costs And Relationships

As we enter one of the most important budgeting seasons in years bank marketers need to look to multiple horizons.
READ TIME: 3 MINS

June 6, 2023

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