Marketers Feel Cost Squeeze With Soft Landing Ahead
Macro factors put pressure on advertising costs, writes Maura Passione, Marketing Strategy, Analytics Manager
READ TIME: 2 MINS
January 5, 2024
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strategy
Four Key Issues Facing Chief Marketing Officers This Planning Season
In the most recent earnings calls issued by the major US banks terms such as cost control, cost management and cost transformation featured heavily.
READ TIME: 3 MINS
September 18, 2023
Marketers Must Speak In Many Tones
Progressive banks have come to realize that their customer base is anything but homogeneous, and a variety of voices is required in order to be heard.
READ TIME: 2 MINS
June 29, 2023
Why Direct Deposit Indicators Can Mislead The Primacy Pursuit
Perhaps the most prized goal among retail banks is converting a new customer to primacy, as the accepted route to good rates of customer lifetime value (CLV).
READ TIME: 3 MINS
June 26, 2023
Marketing Plans 2024: Pricing, Costs And Relationships
As we enter one of the most important budgeting seasons in years bank marketers need to look to multiple horizons.
READ TIME: 3 MINS
June 6, 2023