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PlanningSeason

Marketers Feel Cost Squeeze With Soft Landing Ahead

Macro factors put pressure on advertising costs, writes Maura Passione, Marketing Strategy, Analytics Manager
READ TIME: 2 MINS

January 5, 2024

Four Key Issues Facing Chief Marketing Officers This Planning Season

In the most recent earnings calls issued by the major US banks terms such as cost control, cost management and cost transformation featured heavily.
READ TIME: 3 MINS

September 18, 2023

Marketers Must Speak In Many Tones

Progressive banks have come to realize that their customer base is anything but homogeneous, and a variety of voices is required in order to be heard.
READ TIME: 2 MINS

June 29, 2023

Using AI To Deepen Your Relationships

Consider that in 2015 the average in-branch assistance time at a major US bank providing retail checking services was 23 minutes and 16 seconds.
READ TIME: 1 MIN

June 22, 2023

Marketing Should Lead Your Bank’s Personalization Efforts

Other departments in your bank are personalizing each customer’s experience. Marketing must speak to them.
READ TIME: 2 MINS

June 15, 2023

The Increasing Criticality Of Agility

A large part of what makes good marketing is recognizing the opportunities in a changeable marketplace at any given time.
READ TIME: 2 MINS

June 1, 2023

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