Marketers Feel Cost Squeeze With Soft Landing Ahead
Macro factors put pressure on advertising costs, writes Maura Passione, Marketing Strategy, Analytics Manager
READ TIME: 2 MINS
January 5, 2024
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PlanningSeason
Four Key Issues Facing Chief Marketing Officers This Planning Season
In the most recent earnings calls issued by the major US banks terms such as cost control, cost management and cost transformation featured heavily.
READ TIME: 3 MINS
September 18, 2023
Marketers Must Speak In Many Tones
Progressive banks have come to realize that their customer base is anything but homogeneous, and a variety of voices is required in order to be heard.
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June 29, 2023
Using AI To Deepen Your Relationships
Consider that in 2015 the average in-branch assistance time at a major US bank providing retail checking services was 23 minutes and 16 seconds.
READ TIME: 1 MIN
June 22, 2023
Marketing Should Lead Your Bank’s Personalization Efforts
Other departments in your bank are personalizing each customer’s experience. Marketing must speak to them.
READ TIME: 2 MINS
June 15, 2023
The Increasing Criticality Of Agility
A large part of what makes good marketing is recognizing the opportunities in a changeable marketplace at any given time.
READ TIME: 2 MINS
June 1, 2023