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Marketing Matters

January 10, 2024

Curinos Review Winter 2024

Welcome to the Winter 2024 issue of the Curinos Review. The Year of Deposits. That’s how Curinos views 2024 – how to get them and how to keep them at a cost that preserves net interest margin and profitability.
READ TIME: 3 MINS

January 5, 2024

Marketers Feel Cost Squeeze With Soft Landing Ahead

Macro factors put pressure on advertising costs, writes Maura Passione, Marketing Strategy, Analytics Manager
READ TIME: 2 MINS

November 15, 2023

Now May Be The Time For A Brand Refresh

In today’s highly competitive digital environment, maintaining brand equity to engage today’s customers and digital natives is becoming increasingly important, and challenging. That’s why several of them have recently taken on a whole new brand identity.
READ TIME: 1 MIN

September 21, 2023

Curinos Review Fall 2023

Welcome to the Fall 2023 issue of the Curinos Review. No one needs to be reminded that profits at many traditional banks are under intense pressure. But while unfavorable lending performance drove many past downturns, the current challenges are emanating from the liability side of the balance sheet.
READ TIME: 3 MINS

September 19, 2023

As CDs Come To Term, What Are You Doing About Flight Risks?

With a material volume of CDs maturing at the turn of the year bank marketers must be ready to react to customer-level flight risks.
READ TIME: 4 MINS

September 18, 2023

Four Key Issues Facing Chief Marketing Officers This Planning Season

In the most recent earnings calls issued by the major US banks terms such as cost control, cost management and cost transformation featured heavily.
READ TIME: 3 MINS

June 29, 2023

Target Regularity To Boost Customer Lifetime Value

More engaged customers offer greater customer lifetime value (CLV) than those less engaged, suggesting marketers have work to do in order to get their customers using the bank’s services much more regularly.
READ TIME: 2 MINS

June 28, 2023

Curinos Review Summer 2023

Welcome to the Summer 2023 issue of the Curinos Review. The liquidity crisis may have abated somewhat, but with net interest margins continuing to compress and loan volume and risk appetite both subdued, the attention now turns to profitability.
READ TIME: 5 MINS

June 13, 2023

Amplero Takes Center Stage at FinovateSpring

Our team attended FinovateSpring where Managing Director Sarah Welch and Amplero VP Tazmin Baliff Curtis demoed Curinos' Amplero Personalization Optimizer and its closed loop AI test-and-learn engine.
READ TIME: 1 MIN

June 12, 2023

Influencing Interest Expense In The Banking Sector

In the ever-evolving landscape of the banking industry, marketing strategies have gained newfound importance in managing costs and driving customer growth.
READ TIME: 3 MINS

April 25, 2023

Amid Turmoil, Reassurance is Crucial

In the wake of two high-profile bank failures in mid-March and the FDIC’s subsequent intervention, many U.S.-based lenders and deposit holders rushed to quell anxieties about the soundness and safety of their own institution and their exposure to the wider financial system.
READ TIME: 4 MINS

March 28, 2023

Digital Delivery, Analytics Are Transforming Financial Advice

In the digital age, information on financial products and perspectives to guide financial decisions are much more accessible, and increasingly sought after.
READ TIME: 5 MINS

March 27, 2023

The Broadcast

Our content and insight are built on the knowledge of Curinos industry practitioners. We leverage performance and experience data to help our clients navigate today and anticipate tomorrow. 
READ TIME: 3 MINS

March 21, 2023

Marketing (Digital And Mail-Based) Is Making Its Mark

Attention, bank CEOs: You might want to think twice about slashing that marketing budget.
READ TIME: 6 MINS

December 19, 2022

The Changing Economics Of Mass-Market Banking

Old-fashioned consumer banking is facing some very modern challenges.
READ TIME: 7 MINS

September 28, 2022

The Big Opportunities in Serving Small Business

Financial institutions are finally starting to take small-business customers seriously
READ TIME: 6 MINS

August 10, 2022

Curinos (F)insights: The Decline of Overdraft Fees

Listen here as Curinos Director Olivia Lui discusses how financial-services providers can manage the decline of overdraft fees.
READ TIME: 1 MIN

June 14, 2022

Proving (and Improving) your Institution’s Marketing ROI

Solving the challenge of accurately depicting the performance of your marketing activities doesn't have to be rocket science
READ TIME: 1 MIN

March 29, 2022

The Long-term Appeal of Short-term Liquidity

From BNPL to home equity, there is a growing list of options for customers who need short-term liquidity.
READ TIME: 6 MINS

March 29, 2022

Curinos Review Spring 2022

Opportunities abound in these uncertain times. It is time to pick your path.
READ TIME: 4 MINS

March 9, 2022

CBA LIVE 2022 Presentations

Presentation slides from CBA LIVE 2022
READ TIME: 1 MIN

October 2, 2021

Introducing the Overdraft Q&A Series

Based on Curinos consumer research data, there is a risk of a 27% decline in new-to-bank acquisition for traditional banks and credit unions who don't take transformative action. Given this product climate, there are key questions we are supporting our bank and credit union clients with.
READ TIME: 1 MIN

October 2, 2021

Overdraft Q&A Series: Do I need to take action now?

Overdraft Q&A Series: Do I need to take action now?
READ TIME: 1 MIN

October 2, 2021

Overdraft Q&A Series: What should banks and credit unions do in the face of regulatory pressure?

Overdraft Q&A Series: How does regulatory pressure impact banks and credit unions?
READ TIME: 1 MIN

October 2, 2021

Overdraft Q&A Series: How does regulatory pressure impact banks and credit unions?

Overdraft Q&A Series: How does regulatory pressure impact banks and credit unions?
READ TIME: 1 MIN

October 2, 2021

Overdraft Q&A Series: What is the industry climate?

Overdraft Q&A Series: What is the industry climate?
READ TIME: 1 MIN

December 2, 2020

Race to Quality: Rethinking Digital Onboarding

The quality of customers originated through digital channels is of growing concern to traditional banks, particularly as the COVID-19 pandemic has accelerated the shift to digital by three to five years in just a few months. Although many banks have found success driving more customer acquisition to digital channels, the quality of these new customers is typically poor – from the time of funding through to retention.
READ TIME: 8 MINS

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