Join over 3,000 senior executives at the biggest conference on marketing, CX, data analytics, AI and digital growth strategies in the banking world!
May 20-22, 2024 | Booth L14
Deposit Growth & Retention Strategies in a Falling Rate Environment – May 21, 9:30 AM PST
Meeting Room: Juniper Ballroom
- How deposit value will shift and evolve over the next two years
- How to build a plan that maximizes deposit efficiency in a cost-constrained environment
- The tactics financial institutions have used to drive above average deposit growth at below average cost
- How to avoid attrition of valuable deposits, and the specific risks associated with pricing down in a falling rate environment
- How banking providers need to recalculate their marketing ROI in an environment where deposit value has increased
Amplero Demo Session:Â
Amplero: AI-Powered Personalization –Â May 22, 2PM PST
Meeting Room: Starvine 11
Sarah Welch, Managing Director
Many personalization solutions talk about AI automating backend processes to speed up execution but ignore the load it places on frontend set up. Most platforms take a long time and a lot of resources to set up — targeting rules, coding, and configuring. Finally, Personalization 2.0 here.
In this demo, see how Amplero can drive a 2X lift in marketing performance by taking the complexity out of AI-powered campaigns — no upfront coding burden or cross-functional support requirements. With Amplero, you’ll see how AI puts marketers in control and gives them independence to develop, launch, monitor and adjust campaigns on the fly.
Key areas covered in this demo:
- Turning Amplero’s AI into a heat-seeking missile focused on your business objectives and KPIs
- How to easily set up onboarding processes that automate experimentation and optimization to create the right journey for each customer
- Fuel for new creative ideas to test based on insights into what is working (and not)
- How Amplero gives marketers a range of campaign performance metrics that illustrate true impact on the business
