Make smarter marketing decisions with approximately $9 billion in live, comprehensive financial institution marketing benchmark data
Financial institutions are spending their marketing budgets more efficiently - and seeing better results
Marketing Analyzer is the premier marketing measurement optimization solution providing a holistic picture of financial institutions’ spending, efficiency, and performance – based on actual peer benchmarking in the banking space.
As digital marketing increases in importance, acquisition costs rise, and budgets become tighter, having access to accurate, relevant competitive data becomes even more crucial.
Our cross-institutional marketing benchmark allows you to compare key performance and spending metrics to competitors, view organizational insights, and faster, more efficient, and more profitable marketing investment and allocation decisions.
Marketing Analyzer: See How It Works
Want to see the Marketing Analyzer product suite in action?
Check out our full demo and see:
- How Marketing Analyzer allows for flexible campaign planning, monitoring, and review
- How financial institutions are using it to identify areas where they’re over- and under-spending
- How proprietary benchmarking data can be used to identify inefficiencies and their solutions
- How it’s used to create highly efficient marketing channel and message mixes
Marketing Analyzer By The Numbers
Inside Marketing Analyzer
- Competitor Analysis
- Real And Current Data Sourcing
- Recommendations And Insights
- Budget Defense
- Easy Installation And Intuitive Use
- Customizable Views
- Constantly Evolving
Granular view of spend and performance across financial institutions
With Marketing Analyzer, you’ll work alongside proprietary benchmarks, showing the magnitude of working marketing investment spend by line of business, product, and channel. Spend levels for agency and production fees are also included.
Optimization provides marketers guidance on spend allocations across channels
At a time in which consumers are actively seeking and switching to institutions that fit their needs, the recency of comparative information is paramount. See year-over-year comparisons over the last 24 months, including acquisition and retention costs and investment performance.
Curinos experts help you make sense of industry and consumer trends
Cut through the data interpretation delay and gain access to a standardized and unbiased strategic sounding board for tactical and allocation decisions.
Directly tie and communicate marketing’s contributions to customer acquisition
Use Acquisition IQ data to communicate marketing’s value to the business while defending its budgets, channel selection, and partnerships.
Driven by daily API data — no need for additional IT investment
Add an elite benchmarking tool and approximately $9 billion of captured bank marketing investment data to your arsenal. Plus, it runs on an intuitive Tableau interface, making navigating and drilling into data as simple as possible.
Data analysis gets as granular as you’d like, with customizable views across geographic areas, lines of business, and more
Compare and display the data you need to drive difference-making decisions for your organization. All data is easily downloadable directly from the interface, making sharing fast and easy.
Frequent updates based on user feedback
We’re constantly growing the amount of data available, improving the user interface and experience, as well as adding more valuable metrics and tools to the platform.