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Marketing Analyzer

Make smarter marketing decisions with approximately $9 billion in live, comprehensive financial institution marketing benchmark data

Financial institutions are spending their marketing budgets more efficiently - and seeing better results

Marketing Analyzer is the premier marketing measurement optimization solution providing a holistic picture of financial institutions’ spending, efficiency, and performance – based on actual peer benchmarking in the banking space. 

As digital marketing increases in importance, acquisition costs rise, and budgets become tighter, having access to accurate, relevant competitive data becomes even more crucial. 

Our cross-institutional marketing benchmark allows you to compare key performance and spending metrics to competitors, view organizational insights, and faster, more efficient, and more profitable marketing investment and allocation decisions.

Marketing Analyzer: See How It Works

Want to see the Marketing Analyzer product suite in action?

Check out our full demo and see: 

  • How Marketing Analyzer allows for flexible campaign planning, monitoring, and review 
  • How financial institutions are using it to identify areas where they’re over- and under-spending 
  • How proprietary benchmarking data can be used to identify inefficiencies and their solutions 
  • How it’s used to create highly efficient marketing channel and message mixes

Marketing Analyzer By The Numbers

19
Financial Institutions Sourced
$9B
In Spend Tracked
2
Personalized Data
Readouts Per Year

Inside Marketing Analyzer

  • Competitor Analysis
  • Real And Current Data Sourcing
  • Recommendations And Insights
  • Budget Defense
  • Easy Installation And Intuitive Use
  • Customizable Views
  • Constantly Evolving
Competitor Analysis

Granular view of spend and performance across financial institutions 

With Marketing Analyzer, you’ll work alongside proprietary benchmarks, showing the magnitude of working marketing investment spend by line of business, product, and channel. Spend levels for agency and production fees are also included. 

Real And Current Data Sourcing

Optimization provides marketers guidance on spend allocations across channels 

At a time in which consumers are actively seeking and switching to institutions that fit their needs, the recency of comparative information is paramount. See year-over-year comparisons over the last 24 months, including acquisition and retention costs and investment performance.  

Recommendations And Insights

Curinos experts help you make sense of industry and consumer trends  

Cut through the data interpretation delay and gain access to a standardized and unbiased strategic sounding board for tactical and allocation decisions.  

Budget Defense

Directly tie and communicate marketing’s contributions to customer acquisition 

Use Acquisition IQ data to communicate marketing’s value to the business while defending its budgets, channel selection, and partnerships. 

Easy Installation And Intuitive Use

Driven by daily API data — no need for additional IT investment 

Add an elite benchmarking tool and approximately $9 billion of captured bank marketing investment data to your arsenal. Plus, it runs on an intuitive Tableau interface, making navigating and drilling into data as simple as possible. 

Customizable Views

Data analysis gets as granular as you’d like, with customizable views across geographic areas, lines of business, and more 

Compare and display the data you need to drive difference-making decisions for your organization. All data is easily downloadable directly from the interface, making sharing fast and easy.   

Constantly Evolving

Frequent updates based on user feedback 

We’re constantly growing the amount of data available, improving the user interface and experience, as well as adding more valuable metrics and tools to the platform.  

Our Insights

Want to go further?

Contact us to learn more about how Curinos can help you navigate today and prepare for tomorrow.