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Amplero Personalization Optimizer

With AI and Curinos intelligence at its core, Amplero delivers what isn’t humanly possible - truly personalized customer engagement, synchronized across every channel, at scale.​

Omnichannel marketing optimized for Customer Lifetime Value

Maximizing CLV For Financial Institutions

With our patented experimentation engine that’s fit for finance, financial marketers can deliver rapid Return On Investment. Unlike personalization tools that are bound by a finite number of decisioning scenarios, Amplero dynamically and continuously fine-tunes the experience to deliver the most relevant and regulatory-compliant message, creative or offer for that customer, in that moment, from a universe of variables. ​

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Start Driving Impact With
Amplero Personalization Optimizer Today

Enhance Onboarding

Capture the attention and loyalty of new customers with informative, actionable touchpoints that set you up for future CLV opportunity.​

Increase Digital Engagement

Reduce the cost of servicing by proactively encouraging and showing the benefits of frequent interaction with your digital channels.

Boost
Cross-sell

Deepen relationships and expand knowledge of your product suite by distributing relevant and personalized experiences.

Make Exponential Marketing Impact:
Amplero is the only personalization solution built exclusively for Financial Institutions. With AI at the core, Amplero is tuned for critical use cases and workflows, like onboarding and cross selling.

How it works:
Where other personalization tools rely on A/B or multivariate testing to determine next-best options based on pre-built journeys, Amplero dynamically and continuously fine-tunes the experience to deliver the best option among an entire universe of options – every time.

  • No more upfront journey builds
  • No more A/B or multivariate tests
  • No more resource bottlenecks
  • No added resources – works within current stack
  • Provides each customer “just right” marketing
  • Test, learn and gain clarity around a wide range of hypotheses
  • Quantify the business impact of one-to-one personalization

What it means:
For your customers, it means the most relevant message, creative and offers at each touchpoint in their digital journey. For your marketing team, it means delivering high-impact 1:1 experiences without needing an army to do it. And for your organization, it means higher CLV and sustained bottom-line results.

 

Learn More About Amplero
"Guess when Amplero AI Optimization was launched?" chart for a recent launch. The chart shows the Email Clickthrough Rate (CTR) by week. Note that the CTR doubles between the weeks of Jan 22nd and Jan 29th - we launched Optimized message decisioning on Jan 26th, prior to which marketing was simply based on rules-based targeting.
"Guess when Amplero AI Optimization was launched?" chart for a recent launch. The chart shows the Email Clickthrough Rate (CTR) by week. Note that the CTR doubles between the weeks of Jan 22nd and Jan 29th - we launched Optimized message decisioning on Jan 26th, prior to which marketing was simply based on rules-based targeting.
Similarly, this chart shows the impact of the October 2023 launch of Amplero's version 2 reinforcement learning optimization capability. As you can see, the CTR has increased by approximately 0.5% since the capability launched.
Similarly, this chart shows the impact of the October 2023 launch of Amplero's version 2 reinforcement learning optimization capability. As you can see, the CTR has increased by approximately 0.5% since the capability launched.
This chart shows the relative percentage lift Amplero has been achieving over time relative to rules-based marketing at "client". You can see that our v1 Optimization capability which was live in August and September 2023 was achieving a relative 35% lift compared with rules-based marketing. Our v2 capability launched in October 2023 rapidly increases lift, almost tripling the relative lift achieved by Amplero Optimized Marketing vs. Rules-based marketing by January 2024.
This chart shows the relative percentage lift Amplero has been achieving over time relative to rules-based marketing at "client". You can see that our v1 Optimization capability which was live in August and September 2023 was achieving a relative 35% lift compared with rules-based marketing. Our v2 capability launched in October 2023 rapidly increases lift, almost tripling the relative lift achieved by Amplero Optimized Marketing vs. Rules-based marketing by January 2024.

What Our Clients Are Saying

I would definitely recommend Amplero. It has transformed our marketing, transformed our relationship with our customers in a way that we could only imagine that it would.
Zach RatchesonDirector Consumer Marketing, Synovus
A national Tier I bank was seeking cross-sell opportunities along with an increase in digital engagement among current customers, but struggled with the time and resource investment to deliver effective, engaging e-mail campaigns. Once they launched Amplero, their marketing team was able to send out 400 different variations of the e-mails in the time they spent previously distributing a single version. “We can be nimble and make changes on the fly – that's what I’m excited about,” the bank’s marketing lead said. “Engagement is high, e-mail deliverability is 99% and unsubscribes are almost non-existent.” In seven months since launching Amplero, the client saw a $11.6M lift in revenue, and was forecasting to cross the $25M mark by month ten.
AnonymousCMO, Bank
A Tier II client looking to enhance primacy and cross-sell opportunities with current customers saw $226k in incremental sales in one-and-a-half months of email sends by Amplero. More importantly, perhaps, when comparing Amplero to normalized sales among the target group, the bank saw an overall lift of 46%. Just the incremental sales in the first 90 days will deliver $1.9M in revenue over the next five years. “We can’t think of another area driving as much growth in the bank,” said the bank’s Marketing VP. “I can’t think of any other investment that has a higher return than this one – Amplero makes it easy to prioritize any data or IT investment to further scale this one.”
AnonymousVP of Marketing, Financial Institution
Amplero Personalization Optimizer helps us increase our level of service to our members and outperform our competition. Not only do they perform automated decisioning to determine eligibility for relevant emails we send to members, but they also provide powerful insights that help us understand our members better and improve our operations.
Brian KnollenbergSVP, Marketing, BECU

Our Insights

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March 18, 2024

Curinos Review Spring 2024

Retail banking fees are again under scrutiny. Our research shows that overdraft and non-sufficient funds fee revenue will continue their steady downward trend, as will credit card late fees and interchange fees. Taken together, this will make profitably serving the mass market even more of a challenge this year, particularly for community banks and credit unions.
READ TIME: 4 MINS

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January 10, 2024

Curinos Review Winter 2024

Welcome to the Winter 2024 issue of the Curinos Review. The Year of Deposits. That’s how Curinos views 2024 – how to get them and how to keep them at a cost that preserves net interest margin and profitability.
READ TIME: 3 MINS

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December 13, 2023

Curinos Perspective: Taking Stock Of The Rate Cycle And Its Implications

As expected, the FOMC held the Fed Funds rate unchanged at a target range of 5.25% to 5.5%. Current market expectations are that we’re at the peak rate for this cycle and that modest cuts will come through 2024.
READ TIME: 4 MINS

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