Bringing AI to the Onboarding Process

Curinos Managing Director Sarah Welch recently joined Emerj Senior Editor Matthew DeMello to discuss how the same AI capabilities banking leaders might be familiar with across customer experience use cases are illuminating business opportunities and solving challenges in the onboarding process. As a greater image of customers and what makes them loyal emerges, Sarah explains how new questions arise from the data, including, “When is marketing’s job done?”.