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Pick Your Path

Welcome to the Curinos Review

Welcome to the Spring 2022 issue of the Curinos Review.

We knew the world would look very different from the publication of our last issue, but we had no idea how different. Inflation is now at a 40-year high with no signs of retreat. The COVID-19 pandemic has eased dramatically in the U.S., but there is troubling news of another variant in other parts of the world. And the eruption of crisis in Ukraine has resulted in global international sanctions and devastating loss.

This issue of the Curinos Review is called “Pick Your Path” because there’s no one-size-fits-all solution to the challenges that accompany higher rates. While financial institutions typically benefit from this environment, the situation is complicated. Large institutions that are flush with deposits may be able to keep betas low, but a burst of lending and competition from other providers could upend that strategy. Smaller providers and new entrants that don’t have a big deposit buffer will likely be forced to woo customers with higher rates.

Craig Woodward, CEO

The Six Opportunities As Rates Rise​

It is easy to assume that higher rates are good for the financial-services industry, but it’s just not that simple. Do you know which levers you should pull?

March 29, 2022

How to Manage Customer Churn

Some customers may leave as rates rise. Which ones do you want to keep?

March 29, 2022

The Long-term Appeal of Short-term Liquidity

From BNPL to home equity, there is a growing list of options for customers who need short-term liquidity.

March 29, 2022

Home Equity is on the Move

They're baaaaack! What Curinos sees for home equity loans and adjustable-rate mortgages.

March 29, 2022

The Digital Transition in Commercial Banking

The digital transition has come to commercial banking, but it's complicated.

March 29, 2022

How to Improve Productivity at the Branch

Branches aren't going away completely, so it is time to cut costs and improve productivity.

March 29, 2022

Five Ways to Pump Up ROI with AI Marketing Technology

If you want to take full advantage of your new marketing technology, you've got to rethink your entire process.

March 29, 2022

The Evolution of Business Banking

From "dreamers" to "solution seekers" new research from Curinos reveals what business banking customers want from their institution.

At the Podium with Curinos

We are delighted to have resumed some live events in the past few months as we also continue participating in virtual events. Here is a sampling of them. Please reach out to the session leaders or Curinos Review Editor Robin Sidel if you missed any of these events and would like to know more about the content that was presented.

Randy Rosen, vice president for benchmarking and applied analytics, joined the Bankadelic podcast on Jan. 13 to discuss what it will take for credit unions to stay ahead of the curve in 2022.

Sarah Welch, Curinos’ managing director & head of marketing solutions, joined Jim Marous’ “Banking Transformed” podcast in January to discuss how advances in data, analytics and applied insights is transforming financial marketing.

Curinos VP of Client Success John Sayre joined The Chrisman Commentary Daily Mortgage News podcast in February to speak on mortgage industry trends.

Brandonn Dukes, head of real estate and consumer lending, discussed the impact of rising rates on the mortgage market and other home-lending topics in a February podcast hosted by Rich Swerbinsky and Rob Chrisman of The Mortgage Collaborative.

Ken Flaherty, senior consumer lending market analyst and John Sayre, head of customer success for real estate lending, discussed home equity lending in an ACUMA webinar on Jan. 20.

Directors Adam Stockton, Peter Serene and Brad Resnick discussed past and future trends in efficient deposit gathering in a Jan. 27 webinar.

Directors Rich Martin and John Holste discussed effective margin management during a Feb. 9 webinar hosted by The Mortgage Collaborative.

Suraya Randawa, head of omnichannel experience, Ken Flaherty, senior consumer lending market analyst and Yvan De Munck, director of client success, presented a webinar called “Consumer Credit & Access to Cash” on Feb. 16.

Eric Edwards, head of partnerships and data licensing, joined executive vice presidents Brandonn Dukes, Pete Gilchrist and Brandon Larson at the Credit Union National Association’s government affairs conference on March 1 to discuss five key factors that will impact the future of credit unions.

Directors Richard Martin, Agusta Patton, Peter Serene and Adam Stockton joined executive vice president Andrew Frisbie in a Q&A webinar on March 4 about how to navigate rising rates.

Executive Vice President Andrew Frisbie and Director Hank Israel spoke about “Driving Customer Value During Market Redefinition” at CBA Live on March 7.

Director Olivia Lui and principal digital analyst Rory Pennington hosted a March 8 session at CBA Live about the evolution of the business banking experience.

Managing director Sarah Welch and Raj Manocha, executive vice president at Methodify, presented a CBA Live session called “Giving Customers More Tools – Thinking Beyond the Bank” on March 8.

Director Rich Martin, Chief Innovation Office Shaun Richardson and Ken Flaherty, senior consumer lending market analyst, hosted a CBA Live session about the home equity market on March 8.

Ken Flaherty, senior consumer lending market analyst, and John Sayre, vice president of client success real estate lending, spoke about home equity in a CBA webinar on March 23.

Rutger Van Faasen, head of product and market strategy, moderated the “Tales from the Frontline – How Financial Institutions Can Deliver Outstanding Omnichannel Customer Experiences” and “Buy Now, Pay Later: A Great Product for Customers or a Debt Trap? How Is This Exploding Market Going to be Regulated?” panels at Finovate Europe on March 23.

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