Marketing Analyzer Digital
Make smarter digital marketing investments with industry benchmark data
Amid today’s changing market, following digital trends is paramount
Marketing teams in financial services face tremendous pressure to drive (and prove) revenue, making it crucial to gain a deep understanding of how campaigns and tactics are performing across the industry. Marketing Analyzer Digital is a bank-centric marketing platform with robust data, analytics, and benchmarks to give you the edge when planning and evaluating your next move.
Dive Deep with Marketing Analyzer Digital
Spend Allocation
Dive into proprietary analytics of spend sufficiency and efficiency and gain a holistic view of combined marketing spend across all digital channels.
Campaign Performance
The Analyzer shows granular campaign-centric analytics for segmented performance insights, allowing you to benchmark key metrics against industry peers.
Campaign Planning
Reference benchmarked metrics to source for future marketing campaign planning with trend analytics and historical performance views.
Deploy and Monitor
Where am I allocating spend and how are those campaigns performing?
What are the drivers of my performance relative to peers?
Separate bank problems or successes from industry-wide trends.
Refine and Learn
Where should we focus adjustments (e.g., higher/lower spend by DMA, segment, or audience)?
Make modifications and incorporate learnings for future campaigns.
Plan and Budget
Historically, where have we succeeded, with what investments?
Analyze trends for insights to optimize future spend investments & expected ROI.
Inside Our Key Features​
- Improved Analytics
- Operational Efficiency
- Increased ROI
Operate with a central source of truth and an enhanced understanding of all digital spend
- Uncover and address inconsistencies in performance or behavior across industry, customer, product or bank-specific segmentation with easy-to-monitor key metrics.
Produce automated analyses, reports, and presentations faster and more accurately   Â
- Shorten the decision/action cycle with faster access to combined bank and peer information and provide centralized self-service analytics to more teams, protecting your business from staff or agency churn.
Improve optimization turnaround time with data provided down to the month, week, or day
- Improve annual planning by utilizing industry-specific benchmarks via our cross-bank data set. Identify and address inefficiencies across audience segments, platforms, DMAs and more and isolate the most effective channel mix for each LOB and product.
Our Insights
March 18, 2024
Curinos Review Spring 2024
March 18, 2024
Mass Market Vs. Mass Affluent: A Data-Driven Primer
January 10, 2024
Curinos Review Winter 2024
