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Retail Deposits: More Aggressive Pricing Is Widening The Rate Gap Between Banks

This Month in Retail Banking

Deposit shifts have continued as a result of rising rates and the failures of Silicon Valley, Signature and First Republic. That’s according to the May edition of the Curinos Consumer Deposit Analyzer. Balances over $250k have declined the fastest, though material uninsured balances remain in both checking and savings. Checking balances in particular remain at risk as customers look for yield. 

In addition, the gap in growth of savings and CDs has widened dramatically between the fastest growing banks, those with 8% growth since January 2022, and the slowest growing banks, those with 9% runoff over the same time period. That gap has now increased to 17% over the last 15 months. (See Figure 1.) 

Figure 1: Deposit Balance Growth | CD & Savings | Indexed To Jan ’22​

Quartiled by End Balance Growth from Jan ‘22 to Mar ‘23

Source: Curinos Retail Deposits Analyzer | Note(s): Industry quartiled by balance growth from Jan ‘22 to Mar ’23. Online banks are excluded.​

The divergence has increasingly been driven by more aggressive rate-setting at the higher end. Of the 1,325 banks tracked by Curinos, 16% are offering a rate of at least 3.00% on savings, even as fully 50% of banks do not offer a rate above 1.00%. On the opposite end, 20% of banks are not offering a rate above 25bp and are thereby risking increasing runoff. (See Figure 2.) 

Figure 2: Distribution Of Savings Acquisition Rates | May ‘22 – May ’23

% of Branch banks offering a Savings/MMDA product of at least the following rates​

Source: Curinos Retail Deposit Rate Data, includes 1,325 banks as of May 1, ’23. Excludes online banks. 

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Nowhere is the mortgage shakeout more apparent than in the wave of mergers and acquisitions that have washed across the industry ever since interest rates started to rise. And that wave is occurring even though credit trends aren’t deteriorating significantly. Courageous buyers view the upheaval as an opportunity to enter new markets and then cut costs from overlapping operations. As these are early days, it is unclear whether these classic strategies to grab market share will ultimately succeed. If economic conditions deteriorate and credit trends weaken, some lenders may experience buyer’s remorse. What’s clear is that the industry’s trends aren’t showing any signs of recovery, with volume down 53.3% year over year. Market trends are showing lower weighted average FICOs (dropping from 760 to 745), higher LTVs (increasing from 72% to 81%). Both metrics are associated with a move away from the refinance boom and toward a stronger purchase market. This means that buyers can’t rely on new geographies to guide them to better times. Instead, lenders will need to keep charging ahead with efforts to optimize margins by using granular pricing strategies. They also must have a clear retention strategy for their mortgage servicing portfolio because recapture will represent a significant opportunity when rates start to come back down.

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