- Locating where we are in the deposit repricing cycle
- Identifying the best opportunities in the lending space
- Explaining why every bank must embrace personalization
- Adam Stockton, Managing Director & Head of Retail Deposits
- Pete Gilchrist, EVP
- Suraya Randawa, Head of Omnichannel Experience
- Brandon Larson, EVP
Want to skip ahead to portions of the webinar most relevant to your business? Time stamp cheat sheet below.
1:21: How are we thinking about the strength of the U.S. and global economies in the coming year and, generally speaking, what does that bode for banks?
5:14: What will it take to grow deposits in this environment, and should deposit growth even be a priority now for many banks?
11:15: How much of deposit growth will go to digital banks in 2024?
14:06: What are some of the key strategies and tactics can institutions use in 2024 to grow deposits without relying solely on rate?
23:50: What’s our view on how to best navigate the CD rollover challenge in the early months of 2024 and then for the rest of the year as well?
27:53: Looking ahead to 2024, where do we see the best lending opportunities for banks and credit unions?
37:24: Where might we see more budget tightening in 2024?
44:52: What do we foresee in terms of how generative AI and other technology will continue to grow in importance in the coming year?
47:32: Speed round
- What do we see in terms of key regulatory activity that would impact profitability?
- Where will open banking go in 2024, both in overseas markets and in the U.S.?
- What do we expect in the banking-related M&A space?
- What might the 2024 election cycle that mean for the industry?
50:41: Q&A period
- Tradeoffs between focusing on money market accounts versus CDs
- Finance-related positive impacts and ‘costs’ associated with AI in the short term
- Major disruptions that banks marketing departments should be prepare for in 2024
- The trend of money market funds flowing into CDs to potentially reverse or continue
- The impact of Section 1071
57:20: Bold predictions for 2024 by each panelist
- 2024 is going to be the year of customer deepening and relationship management
- Banks will do an amazing job at asset growth despite all the challenges
- Banks will add more friction digital account opening to control fraud
- Banks will overestimate the pace at which the Fed cuts interest rates
