Just like other segments, business banking is moving toward a digital-first paradigm. Curinos is pleased to present key results from our Business Banking Shopper & White Space Research which was conducted in the fourth quarter of 2021 and included 2,400 respondents.
Physical locations are becoming less important.
2018
Drivers of Convenience
2021
Drivers of Convenience
0%
Branch or ATM nearby
0%
Strong digital capabilities
0%
Branch or ATM nearby
0%
Strong digital capabilities
With the shift toward digital channels, businesses are looking for…
Curinos has identified six segments of businesses that have distinct needs.
As a result, the strategy for each segment should be distinct.
Business Banking Segments by Relative Size and Churn 2021
Financial institutions can deliver true partnership for business customers.
