Marketing Analyzer
Make smarter marketing decisions with approximately $9 billion in live, comprehensive benchmark financial institution marketing data
Financial institutions are winning with efficient, effective marketing investments
As acquisition costs rise and digital competition increases, accurate analysis and agile reactions become even more crucial.
The Marketing Analyzer suite – consisting of Marketing Analyzer Mix and Marketing Analyzer Digital products – is the premier marketing measurement optimization solution providing a holistic picture of financial institutions’ spending, efficiency, and performance.
With its cross-institutional marketing benchmarking, granular campaign tracking and planning, high-value analytics, and more, you can make faster, more profitable marketing investment and allocation decisions.
Meet Marketing Analyzer
Want to see the Marketing Analyzer product suite in action?
Check out our full demo and see:
- How it allows for flexible campaign planning, monitoring, and review
- How its proprietary benchmarking data can be used to identify inefficiencies and their solutions
- How financial institutions are using it to unlock untapped potential in specific social channels
- How it’s used to create highly efficient marketing channel and message mixes
Marketing Analyzer By The Numbers
Inside Marketing Analyzer
- Competitor Analysis
- Real And Current Data Sourcing
- Recommendations And Insights
- Campaign Planning and Tracking
- Performance Driver Discovery
- Budget Defense
- Easy Installation And Intuitive Use
- Customizable Views
- Constant Evolvement
Granular view of spend and performance across financial institutions
With Marketing Analyzer, you’ll work alongside proprietary benchmarks, showing the magnitude of working marketing investment spend by line of business, product, and channel. Spend levels for agency and production fees are also included.
Optimization provides marketers guidance on spend allocations across channels
At a time in which consumers are actively seeking and switching to institutions that fit their needs, the recency of comparative information is paramount. See year-over-year comparisons over the last 24 months, including acquisition and retention costs and investment performance.
Curinos experts help you make sense of industry and consumer trends
Cut through the data interpretation delay and gain access to a standardized and unbiased strategic sounding board for tactical and allocation decisions.
Plan for future campaigns with historical performance and channel allocation data
Prime upcoming campaigns for success with easy-to-analyze data from previous campaigns, trend tracking, competitive benchmarking, and more.
Uncover variations in performance across segments, audiences, and DMAs
The most impactful marketing decisions often live in the most granular data. With Marketing Analyzer, trends and opportunities are easier to find, break down, and make moves from.
Directly tie and communicate marketing’s contributions to customer acquisition
Use Acquisition IQ data to communicate marketing’s value to the business while defending its budgets, channel selection, and partnerships.
Driven by daily API data — no need for additional IT investment
Add an elite benchmarking tool and approximately $9 billion of captured bank marketing investment data to your arsenal. Plus, it runs on an intuitive Tableau interface, making navigating and drilling into data as simple as possible.
Data analysis gets as granular as you’d like, with customizable views across geographic areas, lines of business, and more
Compare and display the data you need to drive difference-making decisions for your organization. All data is easily downloadable directly from the interface, making sharing fast and easy.
Frequent updates based on user feedback
We’re constantly working on growing the amount of data available, improving the user interface and experience, as well as adding more valuable metrics and tools to the platform.
Our Insights
March 28, 2023
Digital Delivery, Analytics Are Transforming Financial Advice
January 23, 2023
New U.S. Shopper Survey: Digital Delivery Is Top Consumer Preference
December 19, 2022
The Changing Economics Of Mass-Market Banking