Home Equity LendersBenchmark Analyzer
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The only benchmarking of its kind to help lenders leverage market origination data.
Home Equity lending has become increasingly challenging in recent years as new entrants enter the market. Existing lenders have become much more prescriptive in their approach around pricing, risk segmentation and operations.
Home Equity LendersBenchmark Analyzer allows lenders to leverage market origination data to allow for better informed decision making and immediate feedback on market performance to peers.
Solution Highlights
- Informative, Loan Level Data
- Actionable Metrics
- Flexible Delivery Model
- Home Equity Forecasting
- Lender sourced, originations insights delivered weekly.
- Application & Booking events across your footprint measuring:
- Changes in market demand and market share
- Price response relative to price changes
- Operational efficiency across branch productivity, cycle-time, and pull-through
- Risk distribution and trended risk migration
Key lending performance metrics including:
- Market Demand
- Market Share
- Operational Efficiency
- Interest Rates
- Risk Profile/Business Mix
Choose the delivery mechanism that best suits your requirements:
- Web based dashboard interface
- Data extraction library
- Direct access leveraging Excel, Tableau or PowerBI
- Exclusive access to Curinos’ proprietary, National Home Equity forecasting
- Further ability to develop lender-scoped forecasting models, specific to specific geos and/or products
Lenders provide:
- Application & booked origination volume
- Product types and terms
- Event dates for operational benchmarking
- Interest rates
- Zip code geo mapping
- Subchannel delivery type
- Loan level risk characteristics, including: credit scores, CLTV, debt-to-income, loan sizes and lien position
Curinos provides:
- Competitive price positioning
- Production/sales productivity
- Product management insights
- Relative risk metrics
- Operational performance
- Branch productivity
- Marketing effectiveness
- Risk segmentation and trends
- White space discovery
- Retained advisory and consulting
The LendersBenchmark Analyzer Advantage
LendersBenchmark Analyzer for Home Equity Lending is the only benchmarking product in the market today to offer weekly data updates via a user-friendly, web-based interface with the most granular data available.
Connect with us today to learn how you can become a participant!
Pricing Manager: If I make a pricing change, how can I measure segments of price elasticity?

Key Insight Gained:
Lender was able to measure the immediate impact of their recent pricing change in late-February, showing the contraction in average booked rate to peers, relative to their correlated market share growth over that same time frame. This would indicate their market shows strong signs of price elasticity, while providing further validation of the promotion’s success with the exchange of margin contraction for additional marketshare.
Segment Risk Manager: What is the market debt-to-income buy box and how does it compare to mine?

Key Insight Gained:
Lender was able to measure their debt-to-income risk exposure and compare to their in-footprint peer’s distribution. Through lender sourced, informative market insights, this lender was able to make two key conclusions. First, the lender was able to find pockets of volume that their peers had materially higher distribution in, and determine the total addressable market to right-size the market opportunity for expanded credit growth. Additionally, the lender was able to understand their risk distribution, relative to peer distribution, to ensure they were not over-indexed in specific debt-to-income segments, causing adverse selection within their origination strategy.
Our Insights

March 5, 2026
Mortgage Hot Topics by Curinos

January 27, 2026
Good News for Home Equity: Strong Growth Expected in 2026

November 25, 2025
Mortgage Lending: Is Today’s Emphasis on Credit Quality Overlooking Opportunity?
Let’s turn insight into impact.
Connect with Curinos to see how our AI-first platform helps you accelerate impact, drive profits and grow with purpose.