Marketing Investment Planning
Unlock Powerful Insights with Curinos’ Marketing Investment Planning Services
Why work with Curinos?
Maximize your marketing impact with Curinos’ data-driven insights. By leveraging proprietary benchmarks on marketing spend and acquisition performance, we help you determine the budget needed to hit your targets, prioritize key markets, and allocate resources across channels for optimal results. On average, our clients see a 20% improvement in marketing efficiency.
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Case Studies: Real Life Examples of Our Approach and Impact
Assess and Allocate the Marketing Budget
Client Situation: A $100B+ FI needed to validate and identify areas of improvement in its marketing plan, and prioritize capability gaps that would facilitate quick wins.Â
Curinos Approach: Curinos leveraged Marketing Analyzer, LendersBenchmark, and client-provided data to assess the FI’s marketing plan.Â
Curinos Impact: This assessment resulted in granular budget reallocation and channel strategy recommendations by product, which were put into motion immediately following the engagement and expected to lead to significant cost savings.Â
Expanding into New Markets
Client Situation: A $100B+ Bank acquired a peer and required an efficient marketing strategy for expansion markets.Â
Curinos Approach: Curinos leveraged Marketing Analyzer and proprietary market research to inform a recommended marketing budget across markets and channels.Â
Curinos Impact: The Bank drove ~10% incremental acquisition growth and achieved top tier performance.Â
Optimize Marketing Spend
Client Situation: A $100B+ Bank needed to optimize marketing spend across its footprint to unlock incremental customer acquisition and deposit growth.Â
Curinos Approach: Curinos leveraged Marketing Analyzer and proprietary market research to prioritize markets across the footprint and deliver market and channel specific strategies.Â
Curinos Impact: The bank is expected to drive marketing efficiency at the scale of ~25%.Â
