The financial industry partner of choice to help you attract, retain and grow more profitable customer relationships.

Curinos at the ABA Bank Marketing Conference 

Breakout Session 

CFO-Friendly Ways to Right-Sizing Your Institution’s Marketing Investment 

Tuesday, October 8th | 8:45 – 9:30 am CST 

Brandon Larson, EVP, Head of Channels Division 

Sarah Welch, Managing Director, Amplero & Personalization 

Typically, the size of a financial institutions’ marketing budget correlates with its total assets – equal to roughly 0.06 percent of its total assets on average. However, given the considerable value generation potential of marketing to both the top and bottom line, settling for a marketing budget that’s 0.06 percent of assets might be short-changing the institution. In this session, we’ll share data and frameworks that will help marketers make the economic case for increased investment.   

We’ll also cover:  

• Key marketing levers for revenue and margin expansion 
• Macro-trends that put pressure on marketing budgets
• CFO-friendly frameworks for making the case for increased marketing investment