The financial industry partner of choice to help you attract, retain and grow more profitable customer relationships.
Curinos at the ABA Bank Marketing Conference
Breakout Session
CFO-Friendly Ways to Right-Sizing Your Institution’s Marketing Investment
Tuesday, October 8th | 8:45 – 9:30 am CST
Brandon Larson, EVP, Head of Channels Division
Sarah Welch, Managing Director, Amplero & Personalization
Typically, the size of a financial institutions’ marketing budget correlates with its total assets – equal to roughly 0.06 percent of its total assets on average. However, given the considerable value generation potential of marketing to both the top and bottom line, settling for a marketing budget that’s 0.06 percent of assets might be short-changing the institution. In this session, we’ll share data and frameworks that will help marketers make the economic case for increased investment.
We’ll also cover:
- Key marketing levers for revenue and margin expansion
- Macro-trends that put pressure on marketing budgets
- CFO-friendly frameworks for making the case for increased marketing investment
Product Highlights
Amplero Personalization Optimizer
Tap into the true power of machine learning and cutting-edge AI technology to deliver marketing excellence that isn’t humanly possible.
Marketing Analyzer
Get complete visibility into your marketing performance , spend and efficiency compared to your peers, competitors and similar institutions.
Who's Attending?
Brandon Larson
EVP, Head of Channels Division
Brandon.Larson@curinos.com
Sarah Welch
Managing Director, Amplero
Sarah.Welch@curinos.com
Steve Frook
Head of Business Development, Amplero
Steve.Frook@curinos.com
Want to go further?
Contact us to learn more about how Curinos can help you navigate today and prepare for tomorrow.
