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Olivia

Lui
Director

Olivia has more than 10 years of experience leading strategy and execution to accelerate revenue growth. Her primary areas of focus include marketing strategy and analytics, value proposition and product innovation. She has led multiple growth initiatives for North American banks through driving marketing effectiveness, brand distinctiveness and innovative product development. She also has extensive experience in developing and launching new brands and products in North America, Europe, and Asia. Olivia holds a B.S. in Economics and Industrial Engineering from Northwestern University, and an MBA from Columbia Business School.

Insights by Author

Curinos Perspectives, Insights

Curinos Perspective: The 4 Most Crucial Drivers of Growth in 2...

From the  Curinos webinar, “Harnessing the 4 Most Crucial Drivers of Gro...

Insights, Webinars

Harnessing The 4 Most Crucial Drivers Of Growth In 2025

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CPAs Continue To Soar

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The FOMC held the Federal Funds target range flat at 5.25% to 5.5%. As p...

According To The Data, Insights

Targeting Affluent Consumers? You’re Not Alone

With the cost of acquisition rising and fee revenue falling, the payback...

Insights, This Month In Retail Banking

Amid Turmoil, Reassurance is Crucial

In the wake of two high-profile bank failures in mid-March and the FDIC’...

Insights, This Quarter In Canadian Banking

Digital Delivery, Analytics Are Transforming Financial Advice

In the digital age, information on financial products and perspectives t...

Insights, This Month In Retail Banking

New U.S. Shopper Survey: Digital Delivery Is Top Consumer Pref...

The shift to digital continues unabated in consumer banking and with it,...

Curinos Review, Insights

The Changing Economics Of Mass-Market Banking

Old-fashioned consumer banking is facing some very modern challenges.

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