There was a time when decision-makers at banks and credit unions tacitly accepted that their marketing expenditures, to an extent, were working to push their brand forward. Logo recognition in advertisements and at events likely helped build affinity within communities while direct mail and digital campaigns probably drove conversions. Now, as CEOs and boards seek tangible results on the business, marketers cite measuring ROI on their campaigns and budgets as a top concern.
Solving the challenge of accurately depicting the performance of your marketing activities doesn’t have to be rocket science. Watch Curinos’ Olivia Lui in the video above for an interactive conversation on marketing trends from across the banking industry, effectively gauging the efficiency of your spending, and how to best optimize your tactics in a climate that is changing from one day to the next.