Speakers:
Hank Israel (Managing Director, Marketing Solutions) and Laura Hanley (Executive Director, Marketing at Synovus)
Changes in the economics of acquiring core deposit customers coming from both environmental factors reducing revenue (deposit margin, interchange tightening, and fee reforms) as well as the cost of acquisition (incentives, cost of marketing, and reduced response rates due to competition) are changing the ROMI calculation for many organizations. Additionally, data and analytics favor larger institutions with insights that allow them to target customers based on value vs. response – creating adverse selection in the deposit acquisition space. Curinos seeks to layout the metrics of success, challenges organizations face in changing success metrics, and the solutions required to defeat adverse selection in deposit acquisition and maximize your organizations acquisition investments.
Key Takeaways:
- Managing Adverse Selection in Deposit Acquisition: Curinos will explore how data and analytics can help financial institutions target high-value customers, ensuring more effective deposit acquisition strategies.
- Evaluating the Impact of Economic Shifts on Return on Marketing Investment (ROMI): Curinos will examine how both environmental factors and rising acquisition costs are altering the Return on Marketing Investment (ROMI).
- Adapting Prospecting KPIs to Maximize Acquisition Success: Curinos will discuss how organizations can adjust their success metrics, focusing on customer value rather than response rates, to optimize deposit acquisition.
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