Marketers Must Be Braced For Volatility In ‘24
Amplero Masterclass: How To Upscale Signal Recognition For Better Strategy And Operations Marketing
In this masterclass learn:
- How marketers are optimizing now to onboard more customers while deepening new and existing relationships
- Mechanisms bank marketers will be using in 2024 to increase value per customer
- How marketers are turning away from rule-based systems to amplify personalization
2024 is going to be the year in which banks are walking the tightrope between managing deposit volatility and driving customer growth as efficiently as possible. Getting the ability to surgically treat customers based on their context at any given time and have the agility to act on it is absolutely mission critical.
The Amplero Navigating Planning Season masterclass series has been designed to equip marketing teams with the tools, insights, and best practices necessary to be ready for 2024. This episode is for those focused on Strategy and Operations.
More In The Series:
In this masterclass learn:
- How data analysts are shortening the path to operationalized insights
- How banks are evolving past basic propensity modeling
- Best practices for multivariant AB testing at scale
- Data Mesh architecture
- Operationalizing reinforcement learning in 2024
In this masterclass learn:
- How CMOs at different types of bank are budgeting this marketing season
- Why CMOs must be involved in conversations about pricing and rate strategies
- The deposit battle and how CMOs can inform their teams
- Targeted marketing, data analytics, and boiling personalization into the overall marketing strategy
Personalize With Us:
January 5, 2024
Marketers Feel Cost Squeeze With Soft Landing Ahead
September 18, 2023
Four Key Issues Facing Chief Marketing Officers This Planning Season
June 29, 2023
Marketers Must Speak In Many Tones
Get To Know Us:
Customers expect personalized experiences across all industries, including banking. Personalization is no longer just a trend; it has become a necessity for financial institutions to stay competitive and meet evolving customer expectations. While personalization initiatives often involve multiple departments within a bank, marketing should take the lead in driving and executing these efforts. At FinovateSpring, our team demonstrated the power of Amplero Personalization Optimizer and its closed-loop AI test and learn engine that delivers optimal treatments tailored to each customers expectation and need.
