Product Design
Unlock Powerful Insights with Curinos’ Product Design Services
Why work with Curinos?
Boost your product performance with Curinos’ data-driven insights. By leveraging proprietary acquisition benchmarks and in-depth market research, our product design engagements help clients achieve impressive gains in customer acquisition, cost savings, and feature utilization.Â
Fill out the form to learn how Curinos can help you unlock similar success for your business.Â
Case Studies: Real Life Examples of Our Approach and Impact
Gain Deposit Share
Client Situation: A $20bn+ bank aimed to gain deposit share from competitors and required support in designing an innovative relationship-based program that would differentiate them from peers. Â
Curinos Approach: By leveraging bespoke customer research, proprietary benchmarks, and client data Curinos was able to identify the most impactful elements and designed an offering that could only be delivered by this bank and their unique balance sheet mix.Â
Curinos Impact: Program launched within a quarter and significantly bridged the gap between player and market leaders.Â
Maintain Relevance
Client Situation: $100B+ FI faced threats to fee revenue due to market reforms and aimed to defend customer acquisition from rising challengers. Required assistance to package a new fast-follower fee product.Â
Curinos Approach: Curinos developed bespoke consumer research to determine optimal offering and positioning for a new product to defend customer acquisition and maximize retention.Â
Curinos Impact: FI maintained market acquisition share YoY while peers fell ~20%.Â
Getting Back To Growth
Client Situation: $100B+ FI faced decreasing checking acquisition and needed to get back to growth.Â
Curinos Approach: Curinos leveraged proprietary white space research to identify improvements to the checking suite.Â
Curinos Impact: The FI saw a 22% jump in checking sales with no impact on fee income.Â
