Pricing Strategy & Optimization
Unlock Powerful Insights with Curinos’ Pricing Strategy & Optimization Services
Why work with Curinos?
Navigate complex deposit and lending pricing with confidence, even in uncertain market conditions and amidst evolving competitor strategies. Our approach leverages proprietary Curinos benchmarks and your own data to analyze customer behavior and price sensitivity to provide  recommendations that have a significant impact on cost and/or growth.Â
Fill out the form to discover how Curinos can help you stay ahead in a competitive landscape.Â
Case Studies: Real Life Examples of Our Approach and Impact
Efficiently Rewarding Customer Relationships
Client Situation: A top FI in an oligopolistic market set out to bridge the market share gap between themselves and the two front runners.Â
Curinos Approach: Curinos leveraged proprietary Deposit benchmarks to build elasticity curves that ensured rate and balance tier recommendations were efficient and determine what rates should be offered at each tier to maximize prospect appeal/customer deepening.Â
Curinos Impact: FI able to design an innovative tiered savings account to achieve their goal and save a minimum of 20 bps in annual cost.Â
Managing Risks
Client Situation: A $100B+ FI needed to optimize auto loan pricing to maximize lifetime RAR while keeping volumes consistent.Â
Curinos Approach: Curinos built out an optimization model using all pricing variables, elasticities and financial metrics impacted, including constraints such as price ordering by grade, term, and balance tiers in the optimization algorithm.Â
Curinos Impact: FI realized baseline improvements in lifetime RAR by $18M annually (6%), while maintaining balances. With full implementation of Curinos Optimizer, additional segmentation is sized to provide an incremental $26M lift in RAR annually.Â
Navigating CD Renewals
Client Situation: A direct bank that recently acquired aggressively and built up a large CD book needed to craft CD renewal strategies for large upcoming CD maturity bubbles in a high and potentially falling rate environment.Â
Curinos Approach: Curinos built a forecast for competitor rate movements, and designed roadmaps for client renewals by month and retention targets.Â
Curinos Impact: The bank’s new margin strategy saved $11M in annualized interest expense, and the retention strategy retained an additional $100M in annual CD balances.Â
