Value Proposition
Unlock Powerful Insights with Curinos’ Value Proposition Services
Why work with Curinos?
At Curinos, we combine market research, proprietary benchmarks, and deep industry expertise to help you understand your target audience, generate impactful concepts, and discover the perfect mix of marketing, product, and customer experience strategies. Our proven approach drives impressive growth in customer acquisition, retention, and engagement.
Ready to accelerate your business? Fill out the form to explore how Curinos can help you drive outsized acquisition and deepening with prospects and existing customers.Â
Case Studies: Real Life Examples of Our Approach and Impact
Increase Customer Acquisition
Client Situation: $100B+ FI that had experienced several years of mediocre acquisition performance.
Curinos Approach: Designed a new, impactful value proposition & corresponding innovative product offering that spoke to customer needs and expectations.Â
Curinos Impact: Contributed to 250% increase in new customers, and deepening of existing customers by 50%.Â
Capturing The Next Generation
Client Situation: $50B+ FI experiencing runoff from an aging customer base and struggling to acquire next generation of customers.
Curinos Approach: Designed a new value proposition focused on high potential prospects under the age of 35, which led to the institution launching 4 product/experiential recommendations.Â
Curinos Impact: Contributed to a 50% lift in primary customer acquisition of FI’s younger design target within three years.
Building For Small Business Owners
Client Situation: Direct bank with a localized presence seeking to expand presence nationally.
Curinos Approach:  Supported the development of a new small business value proposition, that offered features and benefits catered to small business owners.Â
Curinos Impact:  Contributed to the bank growing deposits by 20% as well as growth in a wider set of markets.Â
