The financial industry partner of choice to help you attract, retain and grow more profitable customer relationships.
Curinos at the ABA Bank Marketing ConferenceÂ
Breakout SessionÂ
CFO-Friendly Ways to Right-Sizing Your Institution’s Marketing InvestmentÂ
Tuesday, October 8th | 8:45 – 9:30 am CSTÂ
Brandon Larson, EVP, Head of Channels DivisionÂ
Sarah Welch, Managing Director, Amplero & PersonalizationÂ
Typically, the size of a financial institutions’ marketing budget correlates with its total assets – equal to roughly 0.06 percent of its total assets on average. However, given the considerable value generation potential of marketing to both the top and bottom line, settling for a marketing budget that’s 0.06 percent of assets might be short-changing the institution. In this session, we’ll share data and frameworks that will help marketers make the economic case for increased investment.  Â
We’ll also cover: Â
- Key marketing levers for revenue and margin expansionÂ
- Macro-trends that put pressure on marketing budgets
- CFO-friendly frameworks for making the case for increased marketing investmentÂ
Product Highlights
Amplero Personalization Optimizer
Tap into the true power of machine learning and cutting-edge AI technology to deliver marketing excellence that isn’t humanly possible.Â
Marketing Analyzer
Get complete visibility into your marketing performance , spend and efficiency compared to your peers, competitors and similar institutions.Â
Who's Attending?
Brandon LarsonÂ
EVP, Head of Channels DivisionÂ
Brandon.Larson@curinos.comÂ
Sarah WelchÂ
Managing Director, AmpleroÂ
Sarah.Welch@curinos.comÂ
Steve FrookÂ
Head of Business Development, AmpleroÂ
Steve.Frook@curinos.comÂ
Want to go further?
Contact us to learn more about how Curinos can help you navigate today and prepare for tomorrow.
