In today’s competitive financial landscape, the increasing market share captured by fintech and digital players puts pressure on traditional banks and credit unions to lean into new ways to drive customer growth. This webinar explores effective strategies to leverage your branch network to drive customer growth through optimized retail planning and network expansion.
Join industry experts from Curinos and Adrenaline to discuss the importance of selecting the right locations and optimizing your current network to drive growth. Learn how to balance branch expansion with network optimization to free up operating expenses for investment in marketing, digital initiatives, and other growth areas.
Key topics include:
- Understanding the critical role branches play in driving growth and the challenges faced by regional and small credit unions.
- How to prioritize markets and submarkets to maximize growth potential.
- Strategies to select the right submarkets and streetcorners for new branches, and how map branch archetypes to determine investment opportunities.
- The essential data needed to make informed decisions and the relationship between data and organizational growth.
Gain valuable insights into the latest industry trends, decision points for knowing where to invest in branches for the greatest return, and practical recommendations to drive customer growth through your retail network.
Speakers:
Andrew Hovet, Curinos – Managing Director
Andrew Hovet, Curinos – Managing Director
Ben Hopper, Adrenaline – Managing Director
