Expanding into New Markets: Strategies for Growth and Optimization
As the financial landscape evolves, institutions must explore innovative strategies to expand into new markets to access new pools of customers while optimizing existing networks to fund the investment. Watch industry experts from Curinos and Adrenaline as they discuss key considerations for growth in today’s competitive environment.
Key Topics Include:
- Defining a unified long-term vision to guide expansion strategies
- Understanding the importance of “billboard value” in evaluating site locations and driving awareness
- Evaluating trade area demographics and firmographics to align with your target segments
- Deciding whether to acquire or build to expand your market reach
- Weighing the decision to build in new markets or add density in thinly branched markets
- Funding de novo growth through optimization in legacy markets
- Leveraging data-backed insights to make informed, strategic decisions
Speakers:
Andrew Hovet | Managing Director, Curinos
Ben Hopper | Managing Director of Retail Strategy, Adrenaline
