Sarah

Welch
Managing Director

Sarah works closely with marketing and product executives across the industry to develop distinctive value propositions, improve marketing analytics and drive the alignment of cross-bank communications around the customer. During her tenure with Curinos, she has helped build, quantify and execute tangible strategic and tactical programs to improve deposit growth at lower cost. A strategic and results-oriented innovator with 15+ years of experience successfully launching and leading startups, new brands and new internal initiatives, Sarah is passionate about operating in spaces where human behavior, technology and media intersect.

Insights by Author

According To The Data, Insights

Olivia is Olivia, not a Segment

Meet Olivia. She’s a Manhattan professional who takes the subway, has ne...

According To The Data, Insights

Moving from Insight to Impact Requires Decision Intelligence

Virtually all banks have put a high priority on customer-facing AI, but ...

Curinos Review, Insights

Decision Intelligence is Not Agentic AI – and Any Confusion Wi...

Agentic AI automates known workflows using LLM-based reasoning and deliv...

According To The Data, Insights

Decision Intelligence: The Deposit Growth Gap Isn't A Marketin...

Most banks respond to deposit growth pressure the same way: more campaig...

Curinos Review, Insights

From Journeys to Intelligence: Why the Future of Bank Marketin...

Imagine your team just uncovered a hidden gem in your data: a segment of...

Curinos Perspectives, Insights

The Evolution of Marketing Decision Making: From Gut Instinct ...

Marketing has progressed from an art form to a precision science. In tod...

Curinos Review, Insights

How To Build Banking Relationships Through Personalization? Di...

In the fast-paced world of digital marketing, personalization has emerge...

According To The Data, Insights

AI’s Value Prop: A Cheaper Path To Customer Primacy

The various product lines at banks are in constant competition for custo...

According To The Data, Insights

AI-Powered Personalization Can Help Sustain Marketing Lift

AI continuously updates optimization so marketers don’t have to.

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Need to contact a specific team?

Sales Inquiries:
Sales@curinos.com

Accounts Payable Inquiries:
CurinosAP@curinos.com

Media Inquiries:
Marketing@curinos.com

Need to contact a specific team?

Sales Inquiries:
Sales@curinos.com

Accounts Payable Inquiries:
CurinosAP@curinos.com

Media Inquiries:
Marketing@curinos.com

Need to contact a specific team?

Sales Inquiries:
Sales@curinos.com

Accounts Payable Inquiries:
CurinosAP@curinos.com

Media Inquiries:
Marketing@curinos.com

Need to contact a specific team?

Sales Inquiries:
Sales@curinos.com

Accounts Payable Inquiries:
CurinosAP@curinos.com

Media Inquiries:
Marketing@curinos.com

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Artur

Midnight Agency

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