Introducing: Amplero Personalization Optimizer

I would definitely recommend Amplero. It has transformed our marketing, transformed our relationship with our customers in a way that we could only imagine that it would.

A national Tier I bank was seeking cross-sell opportunities along with an increase in digital engagement among current customers, but struggled with the time and resource investment to deliver effective, engaging e-mail campaigns. Once they launched Amplero, their marketing team was able to send out 400 different variations of the e-mails in the time they spent previously distributing a single version. “We can be nimble and make changes on the fly – that's what I’m excited about,” the bank’s marketing lead said. “Engagement is high, e-mail deliverability is 99% and unsubscribes are almost non-existent.” In seven months since launching Amplero, the client saw a $11.6M lift in revenue, and was forecasting to cross the $25M mark by month ten.

A Tier II client looking to enhance primacy and cross-sell opportunities with current customers saw $226k in incremental sales in one-and-a-half months of email sends by Amplero. More importantly, perhaps, when comparing Amplero to normalized sales among the target group, the bank saw an overall lift of 46%. Just the incremental sales in the first 90 days will deliver $1.9M in revenue over the next five years. “We can’t think of another area driving as much growth in the bank,” said the bank’s Marketing VP. “I can’t think of any other investment that has a higher return than this one – Amplero makes it easy to prioritize any data or IT investment to further scale this one.”

Amplero Personalization Optimizer helps us increase our level of service to our members and outperform our competition. Not only do they perform automated decisioning to determine eligibility for relevant emails we send to members, but they also provide powerful insights that help us understand our members better and improve our operations.