Retail Deposits

Precision deposit management

Manage your way to more profitable customer relationships with PriceTek®

PriceTek® is the leading application for precision deposit management. The platform intuitively guides you through today’s sea of data, uncovering key insights and creating a single source of truth for cross-functional teams to manage and improve the profitability and growth of deposit products and customers.  

With over 40 installations and $5T of balances under management, PriceTek is the most trusted and established deposit management platform of its kind.

Optimize Product and Pricing Decisions

Maximize deposit revenue with precision pricing on acquisition and existing portfolio balances. Optimize balance/rate trade-off decisions across your portfolio based on underlying customer segment behavioral and price sensitivity modeling.

Understand Portfolio Performance

Uncover key underlying trends in your deposit portfolio by incorporating customized segmentation with our proprietary analytic algorithms. Compare granular deposit growth and rate performance to your peers with our benchmarking platform built with over $5T of account-level deposit data.

Increase Efficiency and Reduce Risk

Leverage PriceTek as an interactive data warehouse, with access to cleaned data and key metrics to support teams across pricing, treasury, marketing, ALCO and more.

Solution Highlights

PriceTekdelivers advanced analytics and business intelligence through a configurable web interface, enabling users to understand drivers of deposit product performance, automate advanced analytics and reporting and optimize deposit pricing.

  • Business Intelligence
  • Product and Pricing Optimization
  • Benchmarking
Business Intelligence

Analyze bank deposit and customer performance, leveraging our proprietary analytic algorithms to understand underlying trends and reveal pockets of upside opportunity.

Product and Pricing Optimization

Optimize deposit product pricing by leveraging our customer behavior and price elasticity modeling to make balance/rate trade-off decisions across your portfolio.


Compare granular deposit growth and rate performance relative to peers through Comparative Deposit Analytics (CDA), our benchmarking platform built with over $5T of account-level deposit data.

5 T.

Deposits Tracked


Accounts Under Management


Active Installations

Case Studies


IBERIABANK discusses how product and treasury
leverage PriceTek to collaborate on deposit decisions

Collaboration with KeyBank on next generation deposit optimization solution

What Our Clients Are Saying

With the added functionality of PriceTek’s Next Generation Optimizer, we are well-positioned to accelerate the growth of our customer base.

- Lionel Poudevigne Vice President,
Product Management Pricing and Forecasting at KeyBank

Our Insights

Want to go further?

Contact us to learn more about how Curinos can help you navigate today and prepare for tomorrow.